The NYFW Heart Truth Red Dress Collection Promotes Women's Health
Laura McQuarrie — February 8, 2014 — Pop Culture
References: nhlbi.nih.gov & wonderwall.msn
The Heart Truth Red Dress Collection 2014 is an event at New York Fashion Week that has celebrities walk the runway to raise awareness on how women can make changes in their lives to combat or prevent heart disease and stroke.
All of the women invited to walk in the show wear designer dresses in red, a color that embodies power, courage and passion. Some of the celebrity stars who graced the runway for this good cause include NeNe Leakes, Joan Jett, Victoria Justice and Lindsey Vonn, who still walked the runway on crutches, even though that injury is preventing her from competing at the Winter Games in Sochi this year.
Throughout the month of February, The Heart Truth is holding a 28-day campaign to help promote healthy women and healthy hearts.
All of the women invited to walk in the show wear designer dresses in red, a color that embodies power, courage and passion. Some of the celebrity stars who graced the runway for this good cause include NeNe Leakes, Joan Jett, Victoria Justice and Lindsey Vonn, who still walked the runway on crutches, even though that injury is preventing her from competing at the Winter Games in Sochi this year.
Throughout the month of February, The Heart Truth is holding a 28-day campaign to help promote healthy women and healthy hearts.
Trend Themes
1. Health Awareness Fashion Shows - Creating fashion events that promote awareness for a specific health cause can raise funds and awareness simultaneously.
2. Celebrity Endorsement for Social Causes - Leveraging the influence of celebrities to support social causes can increase engagement and interest from the public.
3. Month-long Health Awareness Campaigns - Utilizing extended campaigns to promote long-term changes can have a stronger impact on individuals than short-term campaigns.
Industry Implications
1. Fashion Industry - The fashion industry can use their platform to promote social causes and raise awareness even beyond the runway.
2. Healthcare Industry - Working with fashion and entertainment industries can help healthcare organizations promote health awareness in a creative way.
3. Charity Industry - Creating partnerships with fashion and entertainment industries can lead to more successful fundraising efforts for charitable organizations.
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