Inspired by the maker movement, consumers seeking highly customized personal care products, but with a ready-made approach from the help of their favorite brands.
While some brands like The Buff, Function of Beauty and My Curls Understood use quizzes and questionnaires to tailor the products exactly to a consumer's needs, others like Two22 have customers take genetic tests to reveal problem areas that may be fixed with specially selected ingredients.
While many companies are now customizing products before they come into the hands of consumers, other brands encourage mixing, matching and personalization by the end user. A great example of this is Commodity's 'Cocktail Kit,' a set of sample-sized spray fragrances that are designed to be layered to create a unique signature scent. Similarly, brands like Glossier, NYX, Clarins and Cover FX are now offering cosmetics and serums in dropper bottles, so that they can be combined with other favorite skincare products.
18 Customized Personal Care Products
From Personalized Shampoo Products to Customizable Face Oils:
Laura McQuarrie — Apr 27, 2017 — Fashion

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Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner

17
Makeup-Mixing Workshops
Cover FX's Interactive Beauty Lab Teaches How to Make Custom Shades
16
Smart Moisturizer Sprays
The Susee Gadget Inspects Skin Texture to Provide Tailored Mist Skincare
15
Metallic Makeup Enhancers
Cover FX's 'Custom Enhancers' Come in Three New Luminous Shades
14
3D-Printed Lipsticks
Smashbox's Shapely Custom Lipsticks are Printed Directly onto Mirrors
13
Complexion-Matching Lipsticks
The Frog Prince Lipstick Changes to Suit Different Complexions
12
Mixology-Inspired Fragrance Sets
The Scents in Commodity's 'Cocktail Kit' are Meant to Be Layered
11
Curated Curly Hair Subscriptions
My Curls Understood Delivers Products for Curly Hair After a Quiz
10
Nail Art Printers
The INAIL S8 Printer Creates Dazzling Manicure Designs Via a Touchscreen
9
Customized Skincare Serums
Two22 Makes Personalized Organic Skin Serums Following a Genetic Test
8
Custom Recovery Serums
It's SKIN's Power 10 Formula Essence Collection Targets Varying Skin Issues
7
Customizable Face Mask Kits
The My Mask Cocktail Kit Lets Consumers Create Custom Face Masks
6
Revitalizing Beauty Serums
Clarins' Boosters Can Be Added to Moisturizers, Masks and Makeup
5
Cosmetic Dropper Bottles
The 'Total Control' NYX Foundation Products are Dispensed by the Drop
4
Nutritive Skin Serums
Glossier's 'Super Pack' Products are Branded as "Supplements for Your Face"
3
Customizable Face Oils
The Buff's Face Oil Blends and Packages are Tailored to Individuals
2
Hair Subscription Services
'Curlmix' is a Service is Designed Specifically for Curly Haired Girls
1
Customizable Sun Care Solutions
This Titanium Dioxide Concentrate Can Be Combined with Moisturizer
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