göt2b Curled Helps Gen Z Show Off Their Natural Hair Textures & Style
Laura McQuarrie — April 2, 2025 — Fashion
References: got2b & prnewswire
göt2b is venturing into the world of curly hair products with a new göt2b Curled lineup that aims to reach a new generation of shoppers. As a brand that has always stood for unapologetic self-expression, göt2b is targeting a new set of consumers with its latest launch. As Henkel's göt2b detailed in a press release, "With this new line, göt2b aims to be the go-to relevant brand that Gen Z can connect with through their curls."
According to consumer insights, more consumers are embracing their natural hair textures and wearing their hair curly, but many are still in search of the best products to show off the unique qualities and textures of their hair. This new lineup includes Flexible Curl Foam, Curl Defining Jelly, and Styling Cream to support each curl pattern.
According to consumer insights, more consumers are embracing their natural hair textures and wearing their hair curly, but many are still in search of the best products to show off the unique qualities and textures of their hair. This new lineup includes Flexible Curl Foam, Curl Defining Jelly, and Styling Cream to support each curl pattern.
Trend Themes
1. Embrace Natural Hair Textures - As consumers increasingly opt to showcase their natural hair textures, there's a growing demand for specialized products that cater to diverse curl patterns and promote individual hair expression.
2. Gen Z Tailored Beauty - Beauty brands are developing product lines specifically designed to resonate with Gen Z's values of authenticity and self-expression, leading to innovations that reflect the diversity of this demographic's hair textures.
3. Inclusivity in Haircare - With the growing appreciation for diverse hair types, the haircare industry is shifting towards creating inclusive products that cater to underrepresented hair textures and styles.
Industry Implications
1. Beauty and Personal Care - The beauty industry is witnessing a shift towards products that enhance natural features and empower consumers to express their authentic selves through personalized haircare solutions.
2. Consumer Packaged Goods - Manufacturers in this sector are innovating by tailoring new product lines to meet the specific needs of diverse consumer segments, highlighting the importance of inclusivity and personalization in consumer goods.
3. Retail and E-commerce - Retailers and online platforms are capitalizing on the trend of personalized beauty by curating selections that cater to unique haircare needs, driving consumer engagement and differentiation in a competitive market.
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