From poacher-tracking drones to cruelty-free photo campaigns, these animal-saving initiatives are designed to raise awareness about different animal issues. Although many people are interested in protecting wildlife, few are qualified to carry out projects in the field. These initiatives allow ordinary citizens to contribute to efforts to save wild animals.
Some of the most aggressive animal-saving initiatives are aimed at combating illegal poaching. Many of these campaigns involve using new technology to track different species and stem the flow of illegal animal byproducts such as elephant tucks, rhino horns and shark fins. Some of these innovative anti-poaching campaigns include synthetic elephant tusks, wildlife-protecting drones and livestreaming rhino implants.
Beyond poaching, many animal saving campaigns are aimed at local issues as well. For example, one of these projects involves building a bridge to help wildlife cross a busy California freeway. There are also cruelty-free photo campaigns that seek to end the abuse of domesticated animals.
38 Animal-Saving Initiatives
From Poacher-Tracking Drones to Cruelty-Free Photo Campaigns:
Katherine Pendrill — Sep 15, 2015 — Social Good

38
Animal Selfie Campaigns
Silvio Medeiros Puts Wildlife in Selfie Poses for National Geographic

37
Animal Awareness Tattoos
WWF Russia's Wild Animal Tattoos Encourage Permanent Inking for Awareness
36
Headless Wildlife Campaigns
The Sanctuary Asia Adverts Promote the Death of Deforestation
35
Life-Saving Bird Jumpers
The Penguin Foundation Protects Birds with Adorable Penguin Sweaters
34
Anti-Bullying Canine Campaigns
'Not a Bully' is an Ad Campaign Hoping to Stop Pitbull Abuse
33
Endangered Virtual Pet Games
Pets Endangered Species Lets You Take Care of Disappearing Animals
32
Animal-Saving Scrunchies
Sales of Ezzy Lynn's Scrunchie Hair Ties Aid Endangered Wildlife
31
Animal-Saving Tees
The Akomplice x The Nature Conservancy Eco T-Shirts Aid Conservation Projects
30
Endangered Species Condoms
The Center for Biological Diversity Condoms Promote Saving Animals
29
Anti-Poaching Stamps
Pro Wildlife's Endangered Species Stamps Show Animals Becoming Trophies
28
Uplifting Animal Sanctuaries
Edgar's Mission is Saving Animals and Restoring Faith
27
Poacher-Tracking Drones
The Icarus 3.0 UAV is a Tool to Help Stop Illegal Animal Poaching
26
Disappearing Animal Campaigns
WWF Compares Endangered Animals to Vanishing Snapchat Photos
25
Compassionate Anti-Poaching Communities
Photographer Documents Illegal Poaching Efforts in Kenya
24
Animal-Preserving Food Apps
The Humane Eating Project is an App for Finding Animal Friendly Food
23
Species-Protecting Footwear
'Joy & Mario' and WWF Launched a Footwear Campaign to Protect Animals
22
Canine Matchmaking Campaigns
The Puppy Love Pet Adoption Campaign Matches People to Loving Pets
21
Animal-Saving Notebooks
Julie Joliat's Kids Drawing Notebook Teaches About & Aids Wild Animals
20
Endangered Photo Campaigns
WWF's Shutter Out of Stock Wildlife Photos Are Extremely Limited
19
Whale-Saving Drones
These Custom-Built Drones Help to Document the Human Impact on Whales
18
Awareness-Raising Shark Coffins
These Morbid Installations Come with Stats About Shark Poaching
17
Dog-Saving Wines
Chateau La Paws' Wine for Good Supports Shelter Dogs
16
3D Printed Rhino Horns
Pembient is Trying to Curb Rhino Extinction by Disrupting Wildlife Trade
15
Animal-Saving Emojis
WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
14
Pooch-Painted Campaigns
The Canismo Projects Features Dogs as the Artisits to Raise Awareness
13
Animal-Saving Overpasses
This Bridge Helps Mountain Lions Cross a Busy California Freeway
12
Animal-Saving Plush Toys
This New Beanie Baby Helps Raise Awareness for Wildlife Conservation
11
Anti-Poaching Beers
This Beer is Made from Fake Rhino Horns to Raise Awareness About Real Rhinos
10
Rhino-Saving Drones
These Anti-Poaching Drones Will Identify Poachers in African National Parks
9
Livestreaming Rhino Implants
These Anti-Poaching Cameras are Installed Inside a Rhino's Horn
8
Animal-Saving Beer
Rogue Ales Launched a Purple Beer to Raise Awareness of Sea Star Extinction
7
Designated Duck Lanes
The Canal & River Trust Launched a Space-Sharing Campaign in England
6
Endangered Animal Projections
The Empire State Building Reminds Us to Save the Lions and Others
5
Wildlife-Tracking Apps
This App Calls on Sportsmen to Help Preserve Fish Populations
4
Synthetic Rhino Horns
'Pembient' is Combating Rhino Poaching by Creating Biotech Synthetic Horns
3
Wildlife-Protecting Drones
Airware’s Drones Aim to Protect Endangered Animals in Kenya
2
Cruelty-Free Calculation Tools
The Vegetarian Calculator Measures the Impact of a Vegetarian Diet
1
Anti-Poaching Elephant Tusks
These Fake Tusks Help Researchers Track the Illegal Ivory Trade
Related Ideas
AI-Generated Sports Campaigns
Paris Saint-Germain Launched a Fully AI-Generated Campaign
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Compassionate Travel Platforms
Vegius' AI Helps Vegetarians & Vegans Find Accomodation & More
Business-Focused Environmental Responsibility Tools
WildSight Targets Corporate Leaders
Global AI Regulation Trackers
This Website Keeps Track of AI-Related Rules and Regulations
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Elephant-Inspired Charitable Fashion Lines
LOVE BRAND & Co. Partners with Elephant Family USA
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
AI Cow Health Tools
iClassifier is Launching a New Artificial Intelligence System for Cattle
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Plastic Intervention Programs
Cleancult's Program Helps Households Make Sustainable Changes
Effective AI SEO Strategies
Post Cheetah Saves Businesses Time and Energy with AI SEO Strategies
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Pangolin-Inspired Planting Robots
The 'Plantolin' Robot Won the Natural Robotics Contest
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Crowdfunded Pet-Monitoring Cameras
The 'SiiPet' Uses AI for Abnormal Pet Behavior Detection
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Data-Driven Sustainability Certifications
The Rainforest Alliance Updated its Standards
Monarch Butterfly-Inspired Digital Billboards
LG Electronics Expands Its Endangered Species Series
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Ethical Pet Nutrition Deals
Premium Pet Food Brand Open Farm Offers Significant Holiday Discounts
Ethical Animal Transport Initiatives
Qatar Airways Cargo Launched a Cutting-Edge Animal Centre
Delivery-Based Food Rescue Initiatives
Albertsons Companies and Uber Partner on Food Rescue
Shopping Basket Voting Systems
WWF Japan Engages Shoppers on Sustainability in a Novel Way
Plastic Waste Brand Initiatives
Roberts Beauty Partnered with Oceanworks to Reduce Plastic Use
AI Wildlife Protection Solutions
Skyway and the Edge Company Aim to Enhance Urban Air Mobility
AI-Assisted Vet Tools
Claude by Modern Animal Streamlines Veterinary Practitioners' Tasks
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Charity Organization Rebrands
Humane World for Animals Launches a Powerful Campaign
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Sustainable Agriculture Initiatives
Sadot Group Inc. Announced the 'Outgrower' Initaitive
Eco-Friendly Pet Programs
Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
Wildfire-Detecting Social Monitoring AI Tools
tentree Debuts the Groundbreaking Following Wildfire
Stuttering Awareness Initiatives
The Canadian Stuttering Association & john st. Launch a Campaign
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Tofu-Branded Women's Campaigns
Nasoya Launched its 'Power of 9 Campaign'
Sustainable Bamboo-Crafted Drones
Deepak Dadheech Designs the Eco-Friendly Bamboo Drone
AI-Enhanced Pet Adoption Photos
The Personality Pics AI Tool Helps More Pets Find Forever Homes
Animal Welfare Initiatives
Max Mara Fashion Group Announced its Commitment to be Fur-Free
Cheeky Pet Insurance Campaigns
OnePack Plan by PetPartners is Hiring Pets for Various Positions
Fair Wage-Supporting V-Day Campaigns
Acumen Launched the #Cocoamitment Campaign
Cultivated Meat Crowdfunding Campaigns
Mosa Meat is Raising Funds for R&D and More
Cultivated Meat Chatbots
The Cultivator Uses AI to Answer Questions About Cultivated Meat
AI-Generated Animal Designs
Random Animal Generator Creates Real or Fictional Animals with AI
Childhood Literacy-Promoting Initiatives
International Paper Has Reaffirmed Its Dedication
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
Humorous Educational Campaigns
AI Investment Fraud Takes Center Stage in a New Awareness Campaign
Physical Activity-Promoting Initiatives
Cadillac Fairview Joins the Canadian Olympic Committee
Tech-Advanced Biodiversity-Monitoring Programs
Huawei and IUCN Launch Tech4Nature Project
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Vegan Faux Turtle Soups
NotCo Helping Endangered Species with AI Soup
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Outdoor Ecosystem Campaigns
Kodiak x Vital Ground Foundation Present the 'Keep It Wild' Campaign
Social Connection-Focused Initiatives
Meals on Wheels America Combats Loneliness Among Seniors
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
AI-Powered CCTV Systems
Amazon Unveils a New Emotion-Detecting AI Software for Train Passengers
Environmental Sustainability Business Initiatives
Butterfly Pavilion Organized a Special Coalition
AI Search Engines
OSO AI Scans Text Across the Expanse of the Internet
Sustainable Zero Waste Initiatives
LILYSILK is Unveiling a Series of New Zero Waste Initiatives
Hygienic Hippo Campaigns
In Confessions of Moo Deng, a Viral Baby Hippo Teaches Handwashing
Retail Crop Yield Programs
Walmart is Working with Agritask to Combat Climate Change
Animal-Tracking Plush Toys
Fahlo Fuses Playful Technology and Wildlife Conservation
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Sustainable Aviation Approaches
Cathay Pacific Introduces Greener Together
Hospitality-Focused AI-Driven Lighting Solutions
SAVE Electronics Aims to Enhance Guest Experience
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Educational Agriculture Platforms
The Accountability Framework Initiative Emphasizes Ethics
Eco-Minded Leather Variants
Tata International's New Eco-Friendly Leather Hopes to Spark Change
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
AI Bird Identifiers
Bird Buddy's Nature Intelligence Recognizes Unique Bird Visitors
Outdoor Wildlife Exhibitions
The Great Elephant Migration Exhibit Features Life-Size Sculptures
AI Wildfire Tracking
Firesafe Offers Real-Time Detection and Assessments for Wildfire Prevention
Drone-Enabled Parsnip Cultivation
M&S Invests in Drone Technology for its Parsnip Farming Projects
AI-Powered Farming Insights
Safaricom and NGO Introduce AI Solutions for Small Farmers
Culture-Focused Crowdfunding Campaigns
NTD International Competitions Runs a Crowdfunding Campaign
Animal Welfare-Focused Wines
Top Dogs Wines Has Recently Launched in New York
Animal Adoption Platforms
Adopt Me Teaches Users About Animal Adoption and Responsible Pet Care
Sustainable DMO-Focused Initiatives
Expedia Group Debuts Two Innovative Programs for DMOs
Chronic Desease Advocacy Groups
A Coalition of Wellness Companies Form End Chronic Disease
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Human Trafficking-Battling Campaigns
ITS Logistics and TAT Address Societal Challenges
Video AI Platforms
Spot AI Introduced Video Agents for Surveillance Needs
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Sustainability-Focused Seafood Initiatives
Hailia Has Expanded its Use of Fish Byproducts
Local Retail-Championing Initiatives
The 'Reps are Local Too' Initiative is a Nationwide Movement
Nature-Centric Tech Summits
Huawei Joins with the International Union for Conservation of Nature
Animal Welfare Collaborations
Animal Surgical Center Partners with Big Dog Ranch Rescue
Chilling Domestic Abuse Campaigns
BBDO Bangkok's Second Chance Campaign Taps Gigi Supitcha
Eco-Conscious Beauty Lines
dhartii is Introducing a New Beauty & Skincare Category
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Feline Disease-Focused Partnerships
Morris Animal Foundation & EveryCat Health Foundation Partner
Eco Meal Program Initiatives
The Home Chef Food Rescue Program Redirects Surplus and Waste
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
Philanthropic Healthcare Initiatives
Toyota Motor North America Boasts the Way Forward Fund
Vote-Encouraging Coin Campaigns
The Community Creates the Limited Electoral Coins
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Sustainable Idol-Finding Apps
Maharashtra Pollution Control Board Unveils a New Ganesha App
Urban Green Space Overhauls
Four of London's green spaces will receive a makeover
Children's Illustrated Book Campaigns
The 'One in 100' Initiative Spotlights the Medically Complex
Mosquito Safety Campaigns
Mosquito Joe Launches the Beat the Bloodsuckers Campaign
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Connective Non-Profit Funding
Wingtap Connects Users with Charities in Need of Fund
Ethical Tech Programs
The Institute for Diversity Certification Launches a Pioneering Program
Transparent AI Tools
Kin.art Launches a Free Tool to Prevent AI Models from Training on Artwork
Preemptive Startup Evaluations
Vet My Idea Helps Startups Survive with AI Assessments and Ideas
Pest-Fighting Crop Lines
Coromandel International Debuts 10 Products to Enhance Indian Crop Growth
Winter Alcohol-Safety Initiatives
Malibu's Initiative Emphasizes Winter Water Safety
Retail Boosting Citywide Initiatives
Aberdeen is Bringing Back its 'Shop Aberdeen' Initiative
Digital Money Saving Tools
SaveStrike Helps Users Easily Create Wishlists To Curve Impulse Buying
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Health System Improvement Initiatives
Eli Lilly and Company Has Announced a Donation to UNICEF
Startup Fundraising Copilots
Aerial Simplifies Due Diligence For Startups With AI Fundraising
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Bee-Saving Report Tools
Swarmed Connects People With Bee Keepers to Save Swarms of Bees
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
Children-Focused Literacy Campaigns
Scholastic Focuses on Expanding Access to Books
Cruelty-Free Deodorants
Axe has Joined PETA's Beauty Without Bunnies List
Royalty-Generating Nature Sounds
Sounds Right Generates Royalties from Nature's Music
Turtles-Inspired Stamp Designs
The U.S. Postal Service Released Protect Sea Turtles Forever
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Celeb Wellness Initiatives
The Jhenetics Initiative Brings Wellness to Frontline Firefighters