This New Beanie Baby Helps Raise Awareness for Wildlife Conservation
Katherine Pendrill — August 10, 2015 — Life-Stages
References: wildcru.org & bustle
Popular toy company Ty Inc. is set to release a 'Cecil the Lion Beanie Baby,' which will help raise awareness for wildlife conservation, as well as funds for the University of Oxford's 'Wildlife Conservation Research Unit.' With the recent controversy surrounding the death of Cecil the lion, this new plush toy helps to bring greater awareness about the issue of illegal poaching.
The Cecil Beanie is set to be released this September and 100 percent of the toy's sales will go to the Wildlife Conservation Research Unit. Beyond funding, the adorable plush toy also serves as a reminder about the importance of wildlife conservation. As Ty Inc. founder Ty Warner explains, "This special Beanie Baby will raise awareness for animal conservation and give comfort to all saddened by the loss of Cecil."
The Cecil Beanie is set to be released this September and 100 percent of the toy's sales will go to the Wildlife Conservation Research Unit. Beyond funding, the adorable plush toy also serves as a reminder about the importance of wildlife conservation. As Ty Inc. founder Ty Warner explains, "This special Beanie Baby will raise awareness for animal conservation and give comfort to all saddened by the loss of Cecil."
Trend Themes
1. Wildlife Conservation-themed Toys - Creating more plush toys or other toys that promote awareness about wildlife conservation can help raise funds and awareness for organizations working in this field.
2. Socially Responsible Marketing - More businesses can use their brand and marketing to promote social causes and funding for organizations that work towards improving the world.
3. Cross-sector Collaborations for Social Impact - More nonprofits and for-profit companies can collaborate with each other to create social impact projects that benefit causes such as wildlife conservation.
Industry Implications
1. Toy Manufacturing Industry - Toy companies can create more toys that promote social causes such as wildlife conservation, reaching a new audience and raising funds for organizations.
2. Marketing Industry - Marketing firms can help businesses apply more socially responsible marketing practices, helping to align social and environmental causes with business success.
3. Nonprofit Industry - Nonprofit organizations can collaborate with for-profit companies to raise funds and awareness for social causes while creating marketable initiatives that will raise visibility and bring in funds.
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