WWF's Shutter Out of Stock Wildlife Photos Are Extremely Limited
Laura McQuarrie — May 22, 2014 — Social Good
References: behance.net & adeevee
When it's so easy to do an online search for wildlife photos and get millions of results, it's easy to forget that one in three animal species are at risk of extinction. To help bring this thought to the front of people's minds, the Miami Ad School in Mexico City created the 'Shutter Out of Stock' campaign for WWF and Shutter Stock.
Shutter Out of Stock will involve beautiful photos of animals taken by world photographers and they will be available online for purchase. However, there's a catch—the quantities of each animal photo will be limited to the actual number of that kind of animal that remains on the planet and once it's sold out, the photo will go "out of stock." To restock, people are encouraged to make a donation to the WWF to show that these disappearing animals can't be brought back so easily.
Shutter Out of Stock will involve beautiful photos of animals taken by world photographers and they will be available online for purchase. However, there's a catch—the quantities of each animal photo will be limited to the actual number of that kind of animal that remains on the planet and once it's sold out, the photo will go "out of stock." To restock, people are encouraged to make a donation to the WWF to show that these disappearing animals can't be brought back so easily.
Trend Themes
1. Limited Edition Photos - By creating limited edition photos that are only available in the quantity corresponding to the number of endangered animals, companies can leverage scarcity to create value and raise awareness.
2. Cause-driven Marketing - Campaigns that align with a cause, such as supporting animal conservation efforts, can engage consumers on a deeper level, leading to increased brand loyalty and purpose-driven purchasing.
3. Experiential Marketing - Creating interactive and immersive experiences, like the Shutter Out of Stock campaign, can spark emotions, generate social buzz, and create memorable connections with consumers.
Industry Implications
1. Photography - The photography industry can leverage limited edition prints and cause-driven marketing to create exclusive products and attract socially conscious consumers.
2. Environmental Conservation - The environmental conservation industry can collaborate with brands and campaigns to raise awareness about endangered species and drive donations for conservation efforts.
3. Advertising and Marketing - The advertising and marketing industry can incorporate experiential marketing strategies to create impactful campaigns that go beyond traditional advertising methods.
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