Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

Sustainable Aviation Approaches

Clean the Sky - Positive Eco Trends & Breakthroughs

Cathay Pacific Introduces Greener Together

— June 20, 2024 — Eco
Cathay Pacific's 'Greener Together' initiative is a pioneering effort in sustainable aviation, dedicated to advancing sustainability and mindful resource management in its operations.

As the first airline to invest in technology that transforms municipal waste into sustainable aviation fuel, Cathay Pacific leads the industry in innovative environmental practices. The airline "launched Asia’s first major Corporate SAF program in 2022..." and commits" to using SAF for 10% of Cathay Pacific Airways’ jet fuel consumption by 2030."

In addition to this, Cathay Pacific has enhanced its fleet with more fuel-efficient aircraft like its A350 and A321neo, driving forward its ambition to achieve zero carbon emissions.

Greener Together embodies Cathay Pacific's commitment to a sustainable future, reflecting a deep responsibility towards the planet and a forward-thinking approach to aviation.

Image Credit: Shutterstock
Trend Themes
1. Sustainable Aviation Fuel - Transforming municipal waste into sustainable aviation fuel represents a major step forward in reducing carbon footprints within the airline industry.
2. Fuel-efficient Aircraft - The adoption of more fuel-efficient aircraft models such as A350 and A321neo positions airlines to significantly cut down on fuel consumption and emissions.
3. Corporate SAF Programs - The initiation of Corporate SAF programs in aviation marks a progressive approach towards integrating sustainable practices and collaboration in corporate travel policies.
Industry Implications
1. Aerospace - Investments in innovative technologies for converting municipal waste into sustainable aviation fuel could revolutionize the aerospace sector's approach to sustainability.
2. Renewable Energy - Expanding the use of sustainable aviation fuels derived from waste materials could become a substantial market within the renewable energy industry.
3. Environmental Services - The development and optimization of technologies for waste conversion to sustainable aviation fuel generate new opportunities for environmental service providers to assist airlines in meeting their green targets.
5.3
Score
Popularity
Activity
Freshness