This Beer is Made from Fake Rhino Horns to Raise Awareness About Real Rhinos
Katherine Pendrill — June 17, 2015 — Lifestyle
References: dailydot & signup.pembient
'Pembient' recently partnered with one of Beijing's largest breweries to produce a beer made from fake rhino horns. Illegal rhino poaching has been on the rise recently and Pembient hopes to combat the problem by flooding the market with its own fake rhino products.
For quite some time, real rhino horns have been used to produce illegal homemade spirits because the horn is believed to be a natural hangover cure. To combat this demand, Pembient has begun marketing a synthetic rhino horn that can be used as an alternative ingredient. The horns are made using a 3D printer and they are sold in the form of a powder. This power can then be added to beer to produce a cruelty-free beverage.
Pembient hopes that by making cheap synthetic horns, they can undercut the price charge by poachers. Ultimately the company would like to see its fake horns used as a substitute in all rhino products.
For quite some time, real rhino horns have been used to produce illegal homemade spirits because the horn is believed to be a natural hangover cure. To combat this demand, Pembient has begun marketing a synthetic rhino horn that can be used as an alternative ingredient. The horns are made using a 3D printer and they are sold in the form of a powder. This power can then be added to beer to produce a cruelty-free beverage.
Pembient hopes that by making cheap synthetic horns, they can undercut the price charge by poachers. Ultimately the company would like to see its fake horns used as a substitute in all rhino products.
Trend Themes
1. Synthetic Rhino Horns - Pembient's synthetic rhino horns disrupt the illegal market by offering a cruelty-free alternative for the production of alcoholic beverages.
2. 3D Printed Alternative - Pembient's use of 3D printing technology disrupts traditional manufacturing methods and offers a sustainable solution for creating synthetic rhino horns.
3. Substitutes for Rhino Products - Pembient aims to disrupt the market for rhino products by offering fake horns as a substitute in various industries, including traditional medicine and jewelry.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore the use of synthetic rhino horns to create cruelty-free alternatives for traditional spirits and drinks.
2. 3D Printing - The 3D printing industry can capitalize on the demand for synthetic rhino horns and offer innovative solutions for creating sustainable products.
3. Traditional Medicine - The traditional medicine industry can consider using Pembient's synthetic rhino horns as a substitute for real horns and contribute to the conservation of endangered species.
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