While toys are often the type of playthings associated with little children, if is often the parents who have to be persuaded to buy them, and that's why these creative toy advertisements are more so geared toward adults than kids.
Sometimes all it takes for a child to want something is simply seeing it nicely packaged and new in a store, but it certainly takes a bit more convincing for the parent or adult to make the purchase. These creative toy advertisements are featuring these playful products in all sorts of unusual and thought-provoking ways, surely capturing the attention of any person that happens to walk by.
From LEGO ads that encourages the creativity of children to up-close doll campaigns, these creative toy advertisements are certainly going above and beyond what the average toy ad used to be.
25 Delightful Toy Campaigns

24
Child-Frightening Toy Ads
The Limited Edition Collectible Toys Campaign is Not Geared Towards Kids

23
Kid-Friendly Retro Ads
The Museum of Childhood Campaign Reads 'Playing is Learning'
22
Imaginative Plaything Prints
The Mattel 'We Create' Campaign Inspires Children's Minds
21
Injured Barbie Campaigns
The Hot Wheels Knock Out Ads Illustrate High-Speed Accidents
20
Alterable Toy Ads
The New LEGO Advertisements Disobey Directions to Initiate Imagination
19
Gory Toy Campaigns
The Caritas Ad Campaign Warns Parents of Violent Playthings
18
Eco-Friendly Toy Ads
The WWF We Should Never Stop Recycling Campaign Promotes Playful Alternatives
17
Animal-Substituted Building Block Ads
The LEGO Imagine Ad Campaign Follows a Cute Pet Theme
16
Planetary Building Block Ads
This LEGO Mars Ad by Grey Paris Showcases the Capacity of These Toys
15
Minimalist Toy Marketing
LEGO Story Print Ad Launches Four Page Campaign
14
Excited Eyeball Ads
The Hotwheels Elite Collection Campaign Will 'Make Daddy Jealous'
13
Wide-Eye Toy Campaigns
The BIC Alcaline Battery Ads are Intense
12
Sleepy Toy Campaigns
The Horlicks Ads Makes You Sleepy Just Looking at Them
11
Space Exploration LEGO Sets
The Space Shuttle and Launchpad LEGO Kit is Historical and Humorous
10
Censored Toy Ads
The Naked Rubik's Cube is Too Hot for Print
9
Toy Historical Re-Creations
LEGO Makes History by Creating Well-Known Past Events
8
Deconstructed Toy Appliance Ads
This 'Toaster' Ad for LEGO Technic Encourages Child Creativity
7
Close Encounter Toy Ads
The LEGO Meet Your Imagination Campaign is Adventurously Thrilling
6
Toy Addiction Ads
TRENDS Encourages Placing Phones Out of Reach For Prevention
5
Deceiving Puddy Ads
The Monami My Dough Campaign Shows Kids Manipulating Kids
4
Toy-Entwined Weapon Ads
The War Child Campaign Shows 'Where Childhood Thrives, War Does Not'
3
Germ-Transforming Toy Ads
The Lifebuoy Hand Wash Campaign Targets Children's Playthings
2
Lovable Doll Campaigns
The Polly Pocket Ogilvy Ads Use Subtle Details to Show Significance
1
Matching Game Marketing
This Domino's Pizza Campaign Connects You to Your Food
Related Ideas
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Imaginative Buildable Magazines
LEGO and WALLPAPER Presents the Over The Moon Magazine
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Life-Size LEGO Cars
LEGO Debuts a McLaren Formula 1 Car at the Canadian Grand Prix
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Footwear-Inspired Puzzle Brand Partnerships
Nike and LEGO Launch a Multiyear Partnership
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Toy Brick-Inspired Luggage Sets
LEGO Introduces a New Bright Trolley and Backpack Set
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Iconic Franchise Puzzle Partnerships
LEGO and Pokémon Join Forces on a Multi-Year Partnership
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Faux Christmas Candle Kits
LEGO Unveils its Festive Christmas Table Decoration Set
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Racing League Toy Collaborations
LEGO and Formula 1 Announce their Multi-Year Partnership
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Child-Forward Travel Planning Kits
Trip Jones Offers Kid-Friendly Travel Planning
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Proposal Ring Box Puzzles
LEGO Introduces a Ring Box Set to Fit a Ring Inside
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Show-Inspired Lego Sets
LEGO Bluey Sets are a Creative Collaboration for Young Builders
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Toy Brick Reimagined Trailers
LEGO Transforms the Wicked Movie into a Brickified Version
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
AI Video Advertisement Generators
AdCreative.ai Showcases anAI-Powered Product Videoshoot Model
Reimagined Holiday Spots
NBA's Jingle Hoops Returns with a Holiday Spot Featuring Action Figures
Heart-Shaped Puzzle Sets
LEGO Lets Users Create their Buildable Valentine's Day Hearts
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Festive Pet Letter Campaigns
Chewy Claus Accepts Holiday Wishes from Pets
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Events-Focused Retail Spaces
The Brick Spot from LEGO Group Features Interactive Party Elements
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Interactive Ad Tools
Create Interactive Ads for More Engagement and Installs with PlayBuild
Whimsical Garden Product Campaigns
Where the Good Things Gro Brings the Enchanted Garden to Life
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Kindergarten-Focused Hands-On Learning Solutions
LEGO® Education Science Enhances Learning
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Personalized Story Creators
TinkerTell Offers AI-Crafted Stories That Make Every Child the Hero
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Toy Brick Organizing Platforms
Brickd Helps LEGO Fans Organize Collections, Share, and Connect
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Personalized AI Storytelling Apps
Story Creator AI Takes Aspects From a Child's Personality
Toy Brick-Made Festive Trailers
LEGO Presents the Hallmark-Style Herding Home for the Holiday
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Play-Encouraging Intational Holidays
The UN Officially Marks the Inaugural Day of Play
Child-Friendly Cartoon Art Lines
Peanuts and OOLY Unveil an Arts and Crafts Collection for Kids
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues