The WWF We Should Never Stop Recycling Campaign Promotes Playful Alternatives
Meghan Young — June 13, 2012 — Eco
References: 141sohosquare.br & ibelieveinadv
The WWF We Should Never Stop Recycling ad campaign shows that recycling isn't a cut and dry business. There are other, more fun alternatives to dumping plastics and papers into bins for the garbagemen to pick up. Instead, this ad campaign encourages people to get creative. It specifically shows that children can benefit greatly from the use of old objects and materials that people are wont to throw away.
From cardboard boxes to cans and tires, the WWF We Should Never Stop Recycling ad campaign shows that kids can make just as good of a use out of them as recycling companies can. Conceived by Brazil-based 141 SohoSquare ad agency, the campaign is cute and clever.
From cardboard boxes to cans and tires, the WWF We Should Never Stop Recycling ad campaign shows that kids can make just as good of a use out of them as recycling companies can. Conceived by Brazil-based 141 SohoSquare ad agency, the campaign is cute and clever.
Trend Themes
1. Upcycling Toys - Opportunity for toy companies to create eco-friendly and sustainable toys using upcycled materials.
2. Creative Recycling - Opportunity for companies to promote creative recycling solutions beyond the typical bin system.
3. Integrated Marketing Campaigns - Opportunity for companies to develop integrated marketing campaigns that promote eco-friendliness and sustainability.
Industry Implications
1. Toy Manufacturing - Toy companies can align their manufacturing and production practices with sustainability and eco-friendliness to meet consumer demand.
2. Waste Management - Waste management companies can explore creative recycling solutions and promote them to the public.
3. Advertising and Marketing - Advertising and marketing agencies can develop creative and effective campaigns that promote eco-friendliness and sustainability to consumers.
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