LEGO Story Print Ad Launches Four Page Campaign
Senduran Bhakthakumaran — January 26, 2012 — Marketing
References: adage & creativecriminals
LEGO builds blocks so that creative children can use them to build stories, which is best emulated by the company's new LEGO story print ad campaign. Using four pages, LEGO presents a surprisingly minimalist, yet effective method of presenting its tiny bricks. Each page has a single LEGO piece of a different color on it followed by an adorable story.
Instead of being visually extravagant in this campaign, the company kept it simple by putting emphasis on a child's imagination and how it can be stimulated by a single LEGO brick. On the fourth and final page, the piece is accompanied by blank lines and at the bottom it reads "Every LEGO brick tells a story. Build Yours."
Instead of being visually extravagant in this campaign, the company kept it simple by putting emphasis on a child's imagination and how it can be stimulated by a single LEGO brick. On the fourth and final page, the piece is accompanied by blank lines and at the bottom it reads "Every LEGO brick tells a story. Build Yours."
Trend Themes
1. Minimalist Marketing - Disruptive innovation opportunity: Explore minimalistic design principles to deliver impactful messages and emphasize core brand values.
2. Imagination Stimulation - Disruptive innovation opportunity: Develop products and campaigns that encourage children's imagination and creativity through simple and open-ended play experiences.
3. Storytelling Through Marketing - Disruptive innovation opportunity: Use storytelling techniques in marketing campaigns to create deeper brand connections and engage with audiences on an emotional level.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Integrate minimalist and storytelling approaches into toy design and marketing strategies to differentiate products and capture the attention of young consumers.
2. Advertising - Disruptive innovation opportunity: Incorporate minimalist and storytelling concepts into advertisement creation to stand out in a cluttered media landscape and create memorable brand campaigns.
3. Content Marketing - Disruptive innovation opportunity: Use minimalist and storytelling techniques to develop engaging content that resonates with target audiences and drives brand awareness and loyalty.
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