The Hot Wheels Knock Out Ads Illustrate High-Speed Accidents
Leslie Chen — April 19, 2013 — Marketing
References: isbbdo.co.jp & adsoftheworld
These Hot Wheels Knock Out advertisements show just how fast and furious the toy cars really are with an injured Barbie in tow.
Coming from agency I&S BBDO in Japan, the campaign consists of two images of Barbie with a neck brace and the other with a foot cast while one ad features the Mattel doll's all-pink room in a disheveled state. Clearly, Barbie can't handle the Hot Wheels speed. Although she's been injured, the plastic doll still manages to look perfect in stilletos (on her good foot), mini skirts and halter tops.
With the ability to appeal to kids and adults alike, the Hot Wheels Knock Out campaign is a mash-up of the industry's most popular toys.
Coming from agency I&S BBDO in Japan, the campaign consists of two images of Barbie with a neck brace and the other with a foot cast while one ad features the Mattel doll's all-pink room in a disheveled state. Clearly, Barbie can't handle the Hot Wheels speed. Although she's been injured, the plastic doll still manages to look perfect in stilletos (on her good foot), mini skirts and halter tops.
With the ability to appeal to kids and adults alike, the Hot Wheels Knock Out campaign is a mash-up of the industry's most popular toys.
Trend Themes
1. Toy-related Injuries - Opportunity for product innovation in the toy industry to create safer and more durable toys.
2. Cross-generational Appeal - Chance for marketers to target both children and adults with products and campaigns that resonate with both audiences.
3. Nostalgic Revivals - Demand for remakes or reboots of popular toys and brands from the past.
Industry Implications
1. Toy Manufacturing - Potential for toy manufacturers to develop new safety measures and materials for their products.
2. Marketing and Advertising - Opportunity for marketers to create campaigns that target multiple age groups and evoke nostalgic feelings.
3. Modeling and Entertainment - Chance for companies to collaborate with popular toy brands to create content and experiences that appeal to both children and adults.
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