The Museum of Childhood Campaign Reads 'Playing is Learning'
Meghan Young — November 6, 2012 — Marketing
References: bbdo & ibelieveinadv
The V&A Museum of Childhood ad campaign is appropriately retro-inspired. Since this is a place that houses childhood-related objects and artefacts as far back as the 1600s, the images in the posters relay this fact playfully. What is truly fun about the direction of this campaign, however, is its focus on toys. Although that is the main draw of the museum, it could have easily gone done the route of learning. Instead, it reads, "Playing is learning."
Conceived and executed by BBDO, an ad agency based in London, United Kingdom, the V&A Museum of Childhood ad campaign was art directed by Mark Fairbanks. Comprised of four posters, it will entice both kids and adults through its colorful and cartoonish imagery. The museum is located in the Bethnal Green district of London.
Conceived and executed by BBDO, an ad agency based in London, United Kingdom, the V&A Museum of Childhood ad campaign was art directed by Mark Fairbanks. Comprised of four posters, it will entice both kids and adults through its colorful and cartoonish imagery. The museum is located in the Bethnal Green district of London.
Trend Themes
1. Retro-inspired Ads - Disruptive innovation opportunity: Leveraging nostalgia to create engaging and playful advertising campaigns.
2. Toy-focused Marketing - Disruptive innovation opportunity: Exploring the power of toys in promoting learning experiences and engaging both children and adults.
3. Playful Learning - Disruptive innovation opportunity: Reinventing educational environments by emphasizing the importance of play in facilitating learning.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Incorporating retro and nostalgic elements in advertising strategies to captivate target audiences.
2. Museums and Galleries - Disruptive innovation opportunity: Developing interactive and engaging exhibits that encourage play and foster learning.
3. Educational Technology - Disruptive innovation opportunity: Creating digital tools and platforms that combine playfulness and learning to enhance educational experiences.
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