TRENDS Encourages Placing Phones Out of Reach For Prevention
Vincent Salera — February 18, 2009 — Marketing
References: adsoftheworld
These ads for Brazilian toy store TRENDS is very light-hearted and comical. I love the message of putting the phone way up high so that children will not be able to phone the store and attempt to order toys themselves.
The ads are very creative, although with kids today, they will probably make their ordering attempts online.
The ads were created by advertising agency Bronx, Curitiba, Brazil with creative direction by Alexandre Silveira and Keith Lauer, with copy written by Fábio Duarte.
The ads are very creative, although with kids today, they will probably make their ordering attempts online.
The ads were created by advertising agency Bronx, Curitiba, Brazil with creative direction by Alexandre Silveira and Keith Lauer, with copy written by Fábio Duarte.
Trend Themes
1. Preventing Online Toy Addiction - Opportunity for companies to provide solutions or educational resources to parents and children to prevent excessive online toy orders.
2. Creative Messaging - Opportunity for companies to create humorous and memorable messaging to promote responsible technology use.
3. Digital Parenting - Opportunity for companies to provide tools or products that help parents manage and monitor their children's technology use.
Industry Implications
1. Toy Retail - Opportunity for toy retailers to promote offline play and offer alternative activities to technology use.
2. Digital Education - Opportunity for education companies to provide courses or materials on responsible technology use and digital citizenship.
3. Advertising Agency - Opportunity for advertising agencies to develop creative, effective messaging for promoting responsible technology use.
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