The Limited Edition Collectible Toys Campaign is Not Geared Towards Kids
Meghan Young — November 28, 2012 — Life-Stages
References: ageisobar.br & ibelieveinadv
The look of fear is so genuine in the eyes of the children in the Limited Edition Collectible Toys ads, that people will be wondering what the masterminds behind the campaign did to achieve it. Since a lot of acting happens on the set of such photoshoots, it is only natural to wonder. In this case, however, the toys being promoted are probably all that was needed. The ad campaign shows that they are clearly not made for kids.
The Limited Edition Collectible Toys ad campaign was conceived and executed by Ageisobar, an ad agency based in São Paulo, Brazil. It was art directed by Henrique Mattos and Cristiano Rodrigues with creative direction by Carlos Domngos and copy by Daguito Rodrigues. The tear-filled images themselves were shot by photographer Sergio Buss.
The Limited Edition Collectible Toys ad campaign was conceived and executed by Ageisobar, an ad agency based in São Paulo, Brazil. It was art directed by Henrique Mattos and Cristiano Rodrigues with creative direction by Carlos Domngos and copy by Daguito Rodrigues. The tear-filled images themselves were shot by photographer Sergio Buss.
Trend Themes
1. Creepy Toy Advertising - There is an opportunity for companies to create unconventional and unsettling toy ads that target a mature audience.
2. Emotionally Charged Ads - Brands can explore the potential of evoking genuine emotions, such as fear, in their advertising campaigns to create impact and captivate audiences.
3. Controversial Marketing Tactics - Companies can push boundaries and generate buzz by using controversial marketing strategies that challenge traditional approaches.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can leverage unconventional and fear-inducing advertising campaigns to differentiate their products and capture the attention of adult collectors.
2. Advertising and Marketing - Ad agencies can explore innovative and provocative approaches in their campaigns to create memorable experiences and stand out in a crowded marketplace.
3. Photography and Visual Arts - Photographers and artists can use unconventional concepts and emotional photography techniques to create impactful visuals that elicit strong reactions.
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