The Naked Rubik's Cube is Too Hot for Print
Michael Hines — March 10, 2011 — Marketing
References: behance.net & behance.net
If you've never thought of a Rubik's Cube as a naked, leggy woman, then you clearly haven't seen the naked Rubik's Cube ad. Elise Devery is the genius behind these print ads in which a Rubik's Cube is stripped of all of its colors out of frustration.
The censor bars are a nice touch to the naked Rubik's Cube ads. I love the direction Devery has taken to with these ads. I never though of the Rubik's Cube as anything but a puzzle toy, but my eyes have now been opened thanks to an attached pair of legs and a censor bar. If you are one for creative ads, then you are definitely going to want to check out the naked Rubik's Cube ad. Now if only we could get a Sudoku pinup calendar.
The censor bars are a nice touch to the naked Rubik's Cube ads. I love the direction Devery has taken to with these ads. I never though of the Rubik's Cube as anything but a puzzle toy, but my eyes have now been opened thanks to an attached pair of legs and a censor bar. If you are one for creative ads, then you are definitely going to want to check out the naked Rubik's Cube ad. Now if only we could get a Sudoku pinup calendar.
Trend Themes
1. Creative Toy Advertising - The use of unconventional and provocative imagery in toy advertisements presents opportunities for brands to capture attention and engage with consumers in new ways.
2. Character-rebranding - Transforming traditional toys into relatable characters with distinct personalities and attributes can revitalize interest and attract new audiences.
3. Interactive Toy Campaigns - Developing interactive advertising campaigns that invite consumers to engage with toys on a digital or physical level can create memorable experiences and drive sales.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore edgier and more creative approaches to advertising to differentiate their products in the market and connect with target demographics on a deeper level.
2. Advertising and Marketing - Advertising agencies can adapt to the changing landscape of toy advertising by creating innovative campaigns that evoke emotions, spark conversations, and challenge societal norms.
3. Print Media - Print media outlets have an opportunity to partner with toy brands to showcase unconventional and eye-catching advertisements, attracting readers through unique and memorable content.
2.4
Score
Popularity
Activity
Freshness
