LEGO Makes History by Creating Well-Known Past Events
Shelby Lee Walsh — July 22, 2009 — Marketing
References: lego & adsoftheworld
For this LEGO print ad campaign, they have chosen the slogan, “Making History.†Never has a motto rang more true. LEGO has not only been making history as an uber-successful toy manufacturer for many years, but has also literally made history by re-creating historical events in these ads.
Using nothing but LEGO, the company re-creates the Brandenburg Gate, Ali's prized fight and the Tienanmen Square protests.
LEGO has done nothing but continually make history.
Implications - Products that boast both educational and entertaining qualities will be perceived in a very favorable way by the parent clientele. Parents will invest in products that offer amusing and beneficial qualities.
Using nothing but LEGO, the company re-creates the Brandenburg Gate, Ali's prized fight and the Tienanmen Square protests.
LEGO has done nothing but continually make history.
Implications - Products that boast both educational and entertaining qualities will be perceived in a very favorable way by the parent clientele. Parents will invest in products that offer amusing and beneficial qualities.
Trend Themes
1. Historical Re-creations - Companies can capitalize on the trend of creating historical re-creations using their products to attract consumer interest and create a unique marketing campaign.
2. Educational Entertainment - The combination of educational and entertaining qualities in products will be highly sought after, presenting opportunities for businesses to develop innovative and engaging educational toys.
3. Brand Advertising with Nostalgia - Utilizing nostalgic brand advertising, such as recreating historical events, can be a powerful way for businesses to connect with consumers on an emotional level and create memorable branding experiences.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can explore the use of historical re-creations in their products to attract customers and provide a unique selling point in a competitive market.
2. Education - The education industry can embrace the trend of educational entertainment by developing interactive learning materials and tools that blend fun and educational content to enhance learning experiences.
3. Advertising and Marketing - The advertising and marketing industry can leverage the power of nostalgia and historical re-creations to create compelling brand campaigns that resonate with consumers and leave a lasting impact.
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