The New LEGO Advertisements Disobey Directions to Initiate Imagination
Amelia Roblin — October 8, 2010 — Marketing
References: leoburnett.ru & adsoftheworld
LEGO building blocks are fit to entertain anyone old enough to know they're not edible, but the new LEGO advertisements for some of the knickknacks' more challenging structures reveal a lot of creative capacity within configuring constructions.
The clever print ads market specific out-of-the-box creations for the Taj Mahal, a circus carousel and an imperial flagship. With playful adaptations to the predetermined pieces, the LEGO advertisements remind customers that there is still much room for inventiveness in thematic building sets such as these.
The clever print ads market specific out-of-the-box creations for the Taj Mahal, a circus carousel and an imperial flagship. With playful adaptations to the predetermined pieces, the LEGO advertisements remind customers that there is still much room for inventiveness in thematic building sets such as these.
Trend Themes
1. Creative Advertisements - The rise of imaginative advertisements that inspire creativity among customers.
2. Experiential Marketing - Advertisers are creating immersive experiences for customers through inventive campaigns that challenge their imagination.
3. Alternative Product Marketing - New approaches to product marketing that stray from the standard display, to inspire creative and alternative applications among customers.
Industry Implications
1. Toy Industry - Toy manufacturers could look to adopt the concept of imaginative play to generate novelty in their product lines.
2. Advertising Industry - Ad agencies could explore campaigns that challenge customer imagination by portraying alternative uses to their products to foster a culture of creativity.
3. Education Industry - Institutions could include creative problem-solving techniques from toys like LEGO blocks, in educational programs, to promote imagination and innovation among pupils.
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