The Lifebuoy Hand Wash Campaign Targets Children's Playthings
Meghan Young — January 29, 2012 — Marketing
References: loweandpartners & ibelieveinadv
It is scary to think about all of the bacteria surrounding people on a minute basis, especially when it involves children, and the Lifebuoy Hand Wash campaign does nothing to avoid this fear. Instead, it brings more awareness to it while also providing a simple solution.
Created by Singapore-based ad agency Lowe & Partners, the Lifebuoy Hand Wash campaign urges parents and guardians to not "let toys become germs." One way to not let this happen is to use their product. Killing germs before they have a chance to leech onto other things, Lifebuoy Hand Wash ensures that children play in as clean an area as they can, with objects that are not covered in germs.
Created by Singapore-based ad agency Lowe & Partners, the Lifebuoy Hand Wash campaign urges parents and guardians to not "let toys become germs." One way to not let this happen is to use their product. Killing germs before they have a chance to leech onto other things, Lifebuoy Hand Wash ensures that children play in as clean an area as they can, with objects that are not covered in germs.
Trend Themes
1. Germ-transforming Toys - There is an opportunity for the toy industry to develop germ-resistant or germ-killing toys that promote children's health and hygiene.
2. Child-friendly Hand Sanitizers - The healthcare industry can create hand sanitizers with fun designs or fragrances that encourage children to clean their hands regularly and in a way that is not boring.
3. Hygiene-conscious Advertising - Advertising agencies can produce more creative and engaging campaigns that promote hygiene practices and quick germ-killing solutions for busy parents and children.
Industry Implications
1. Toy Industry - The toy industry could embrace the designing of safer and more hygienic toys that can kill or resist germs to ensure children have safe playtime.
2. Healthcare Industry - Hand sanitizer manufacturers should cater to the needs of parents and offer child-friendly and effective hand sanitizers with pleasant scents and appealing designs that involve less harmful chemicals.
3. Advertising Industry - Advertisers should recognize the emerging demand for more innovative and creative hygiene-related campaigns that raise awareness and provide convenient and practical solutions.
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