These controversial safe driving statements promote a positive message in an unmissable way.
Bound to stir up emotions in viewers and convince people of the dangers that come along with distracted or impaired driving, these examples prove that it takes a strong statement to tackle a big issue. Shock advertising seems to dominate this realm of awareness, ensuring that no viewer is unaware of the ugly effects of careless driving. From apps that encourage safe driving to PSAs with startling and heartbreaking true life accounts, these innovations come from a good place of prevention, and are bound to strike a chord with even the most stubborn viewer.
Spreading a much-needed message in an unavoidable form, these innovations demand attention and are sure to spark a necessary discussion about the ever-prevalent issue of safe driving.
44 Controversial Safe Driving Statements
44
Real-Time Trial Streams
The Live Lindsay Lohan Probation Hearing is Available Online
43
Terrifying Inebriated Testimonials
The 'Faces of Drunk Driving' Site is Powerfully Effective
42
Everything on Wheels
Toyota Drunk Driving Ads
41
Shattered Bloody Ads
Don't Text and Drive Billboard is a Gruesome Warning on the Roads
40
Pretzel Highways
'Drink and Drive' by Ferdi Rizkiyanto Shows How Twisted Drunk Driving is
39
Purse-Size Booze Detector
Pocket Breathalyzer
38
Sobering Photo Shoots
'484' by Marisa Chafetz Covers Last Year's 483 NY Drunk Driving Deaths
37
Drowning in Alcohol Glasses
Royal Life-Saving Drunk Swimming Awareness Campaign
36
Liquid Cuff Ads
The Utah Department of Highway Safety Campaign Urges Sober Driving
35
Larger Than Life Ads
Razr2 Sharper Than Ever
34
Artistic Drunk Driving Reminders
These Bottle-Shaped Art Installations Remind Drivers not to Drive
33
Public Alcohol Testers
Coin-Operated Alcospot Vending Machine Tells You Your Limits
32
Liquor Surveillance Safety Apps
The BrethalEyes App Scores if You're Too Drunk to Drive
31
Faking Fatal Crashes
Thai Police Use Macabre Anti-Drunk Driving Sculptures
30
Embarrabinging
Watch Yourself Drunk With This Anti-Binge Campaign
29
Augmented Perception Helmets
The Maxence Parache Hyper(reality) Video Takes Users on Virtual Trips
28
Artsy Drunk Driving Ads
CADD Ads Show Fatal Crashes Through Artistic Perspective
27
Drink-Driving Urinalyzers
The McFarland Pissalyzer Wants to Prevent Drunk-Driving with Graphic PSA
26
Anti-Drunk Driving Tech
Nissan's Concept Car For Lushes
25
Terrifying Tattooed Campaigns
These Mothers Against Drunk Driving Ads Send a Direct Message
24
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
23
Reckless Driving Awareness Games
'Don't Kill the Squirrel' is a Clever Educational Videogame
22
Bleeding Drink Coasters
Mumbai Traffic Police Combat Drunk Driving
21
Impaired Driver Statistics
The Effects of Drunk Driving Infographic is Alarming
20
Blood-Telling Timepieces
The Tokyoflash 'How Drunk Are You' Watch Prevents Drunk Driving
19
Terrifying Text Tales
'The Last Text' Campaign Urges Teens to Stop Texting While Driving
18
Jail Simulation Mirrors
Rikkis Taxi & Shuttle Service Shows Effects of Drinking and Driving
17
Intoxication-Sensitive Outerwear
Breathalyzer Jacket Determines if You're Too Drunk to Function
16
Bottle-Shaped Chat Ads
This NTF Vast Campaign Sends a Message About Distracted Driving
15
Hospital Receipt Campaigns
Bar Aurora and Boteco Ferraz Warn Drinkers About Drunk Driving
14
Caution Tape News Tickers
Lee Waters' Hard-Hitting Drunk Driving Campaign for MADD
13
Single Shot DUI Dodgers
The Disposable Breathalyzer Lets You Know if it's Safe to Drive
12
Prosthetic Life Lessons
The Latest MADD Campaign Gets Up Close and Personal
11
Anti-Drunk Drivertising
Googly-Eyed VW Beetle Reminds Germans Not to DWI
10
Distracted Driving Stats
This Texting and Driving Infographic is Alarming
9
Sappy Safe-Driving Ads
Ronin Advertising Group Releases a Commercial That Might Make You Cry
8
Voice-Controlled Car Gadgets
The Dragon Drive! Provides Hands-Free Access to Digital Devices
7
Dental Phobia Comparison PSAs
Impact Teen Drivers Uses Comedy to Generate Awareness
6
Engulfing Beverage Reminders
These TAC Drunk Driving Ads Include Morbid Messages
5
Alcoholic Scooter Marketing
Sunset Scooters Offers 'DUI Scooters' to License-Less Drivers
4
Mobile-Disabling Auto Devices
'cellCONTROL' Eliminates Phone Use for a Safer Drive
3
Anti-Text Driving Apps
DriveSmart Plus Prevents Texting From Cars in Motion
2
Anti-Tipsy Tonics
The Stay Sober Pill Will Fight the Disorienting Effects of Alcohol
1
Anti-Drunk Driving Gadgets
Geosat 6 Drive Safe
Related Ideas
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Shifting Hydration Cup Concepts
The Conceptual Tilting Water Cup Encourages Regular Sipping
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Adult Detoxification Drinks
Safety Shot Lowers Blood Alcohol Content by Up to 50% in 30 Minutes
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Anti-Theft Phone Cases
JOAN London Created an "Unsnatchable" Phone Case to Deter Thieves
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Tactile Vehicle Key Fobs
This Conceptual Car Key Fob by Zander De Beer is Ergonomic
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Predictive Autonomous Vehicle Features
VERSES AI and Volvo Cars Aim to Enhance Pedestrian Safety
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Safety-Focused Drinking Mugs
This Anti-Choke Mug Allows for Safer Patient and Senior Drinking
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Truck-Specific Driver Assistance Systems
Gauzy Will Reveal Its AI-Driven Driver Assistance System
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
BAC-Reducing Beverages
Sure Shot is the World's First Clinically Proven Alcohol Reducer
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered Dash Cams
Nextbase Launches the New AI-Based Smart Dash Cam as Driver Guardian
Condiment Spill Insurance Campaigns
Heinz Introduces the Ketchup Insurance Initiative
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Health-Focused Alcohol-Tracking Apps
Sunnyside is a Mindful Drinking & Alcohol-Tracking App
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Moderated Drinking Campaigns
Gordons' Mix It Up Normalizes Choices Like Gordon’s Pink 0.0%
Driving App Enhancements
Waze Voice Feature Update Enhances Hands-Free Driving Safety
Automobile-Focused Home Designs
Ralph Lauren Home Unveils Modern Driver Collection
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Safety-Enhancing Ride Share Devices
Bosch Ridecare Was Made with Ride Share Drivers in Mind
Cyclist Safety-Focused Smart Sensors
Vivacity Sensors are Helping with Keeping Bikers Safe
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Stuttering Awareness Initiatives
The Canadian Stuttering Association & john st. Launch a Campaign
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Drunk Driving Detection Tools
VinAI Strives to Make the Roads Safer for Drivers & Pedestrians
Motion Sickness Smartphone Features
Apple Vehicle Motion Cues Will Arrive in iOS 18
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Safe Consumption Swimmer Campaigns
The Malibu 'Don’t Drink and Dive' Campaign Stars Tom Daley
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Movie-Inspired Truck Commercials
Ram Truck Partners with Universal Pictures, Warner Bros. Pictures
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Non-Intrusive Hydration Wearables
The Safebeing from Somatix Leverages Remote Patient Monitoring
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Turtle-Inspired Sleek Automobiles
Mercedes Benz Presents a Look at the Vision iMobility
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Comforting Disney Water Bottles
Uber x Pixar Release Inside Out 2 Emotional Support Water Bottle
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
AI-Powered CCTV Systems
Amazon Unveils a New Emotion-Detecting AI Software for Train Passengers
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Smart Parking Systems
Continental’s Radar Vision Parking Supports Software-Defined Vehicles
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Illness-Centric Public Education Campaigns
HHS is Launching the 'Risk Less. Do More' Campaign
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Ultra-Large Automotive Displays
LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
In-Car Conversation Cards
Kelley Blue Book's "Car-fessional" Cards Inspire Family Connection
Workplace Safety-Enhancing Mobile Apps
JMJ Has Introduced the Toolbox Talks App
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Misconduct-Detecting App Features
The DoorDash SafeChat+ AI Feature Aims to Combat In-App Abuse
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Revolutionary Alcohol Detection Software
SOBRsafe's New Software Combines SOBRcheck™ and SOBRsure™
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Safety-Promoting Logistics Services
Drivewyze Debuts a Complimentary Service Dubbed Drivewyze Free
Supportive Sobriety Apps
'Sober' Guides Individuals on Their Sobriety Journey
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Distraction-Limiting Apps
Shrewd Observer Helps You Live a More Disciplined Lifestyle
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Distracting-Blocking Apps
NoScroll Helps People Avoid Addicive Short Videos and Other Distractions