Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Laura McQuarrie — September 7, 2023 — Autos
References: newsroom.snap & adweek
Mobility company Bolt is inviting people to see what familiar outdoor spaces would look like without cars, thanks to a new AR Snapchat lens and the Feels Like Home campaign. This campaign is centered on getting people to see the potential for better urban environments with less traffic emissions and congestion.
Using the P.E.O.P.L.E (Parked Environment Optimization for Public Land Enhancement) lens, people can see spaces transformed with outdoor cafes, green spaces and cycling lanes.
Car-free living is gaining momentum in traditionally car-centric cities as people increasingly opt for alternative modes of transportation, such as biking, walking and public transit. This shift is accompanied by a growing advocacy for safer and more supportive infrastructure, reflecting a desire for more sustainable and pedestrian-friendly urban environments.
Using the P.E.O.P.L.E (Parked Environment Optimization for Public Land Enhancement) lens, people can see spaces transformed with outdoor cafes, green spaces and cycling lanes.
Car-free living is gaining momentum in traditionally car-centric cities as people increasingly opt for alternative modes of transportation, such as biking, walking and public transit. This shift is accompanied by a growing advocacy for safer and more supportive infrastructure, reflecting a desire for more sustainable and pedestrian-friendly urban environments.
Trend Themes
1. Car-free Living - The growing advocacy for safer and more supportive infrastructure reflects a desire for more sustainable and pedestrian-friendly urban environments.
2. Alternative Transportation - People are increasingly opting for biking, walking, and public transit as alternative modes of transportation in traditionally car-centric cities.
3. AR Visualization - Using the P.E.O.P.L.E lens, people can see familiar outdoor spaces transformed with outdoor cafes, green spaces, and cycling lanes.
Industry Implications
1. Mobility - Car-free living and the need for alternative transportation options represent disruptive innovation opportunities for the mobility industry.
2. Urban Planning - The growing advocacy for more sustainable and pedestrian-friendly urban environments presents disruptive innovation opportunities in the urban planning industry.
3. Technology - The use of AR visualization through lenses like P.E.O.P.L.E offers disruptive innovation opportunities in the technology industry for creating immersive experiences.
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