The 'Faces of Drunk Driving' Site is Powerfully Effective
Vivian Lau — July 5, 2012 — Naughty
References: facesofdrunkdriving & finder.good.is
There are countless messages warning you "Don't Drink and Drive," but often it takes a real, tear-wrenching story to truly connect with people -- a tactic that the 'Faces of Drunk Driving' site uses to empower its cause.
Featuring two comprehensive stories about Sean Carter and Jacqueline Saburido, two young victims of a drunk driving accident, the site yanks at your heartstrings. A backstory of who these people were is given, followed by a recount of an accident. In Jacqui's story, an audio clip of the 911 call is provided. Following the accident details are a recount of the consequences of the victim and driver, where both parties get to share their feelings. In addition to these testimonials, audiences are given a chance to submit their own story to deter others from a similar unfortunate mishap.
After being taken on a journey to learn who these people were, what happened, and where they and their loved ones are now, you truly feel connected and sympathetic to their plight. This is what Faces of Drunk Driving hinges on to educate the masses on a very real issue.
Featuring two comprehensive stories about Sean Carter and Jacqueline Saburido, two young victims of a drunk driving accident, the site yanks at your heartstrings. A backstory of who these people were is given, followed by a recount of an accident. In Jacqui's story, an audio clip of the 911 call is provided. Following the accident details are a recount of the consequences of the victim and driver, where both parties get to share their feelings. In addition to these testimonials, audiences are given a chance to submit their own story to deter others from a similar unfortunate mishap.
After being taken on a journey to learn who these people were, what happened, and where they and their loved ones are now, you truly feel connected and sympathetic to their plight. This is what Faces of Drunk Driving hinges on to educate the masses on a very real issue.
Trend Themes
1. Storytelling Advocacy - Using personal stories to create emotional connections and drive awareness for important causes.
2. Interactive Testimonials - Incorporating user-submitted stories to increase engagement and encourage participation in social campaigns.
3. Empathy-driven Messaging - Crafting messages that evoke empathy to effectively communicate the impact and consequences of negative behaviors.
Industry Implications
1. Nonprofit Organizations - Nonprofits can leverage storytelling advocacy to raise funds and create awareness for their causes.
2. Digital Marketing - Digital marketers can explore interactive testimonial strategies to drive user engagement and promote brand advocacy.
3. Public Safety and Education - Public safety and education sectors can adopt empathy-driven messaging to educate and discourage risky behaviors.
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