Since kids often go shopping with their parents, whether it be to the mall or grocery store, companies are specifically creating child-targeted packaging to entice children to ask their parents for the products.
Further, if a child were to see their favorite cereal on a non-cereal product, it would definitely spark curiosity to at least see what is being sold.
A simple yet effective way many brands successfully make child-targeted packaging is by including a cute animal somewhere on the box.
17 Examples of Child-Targeted Food Packaging
From Cute Cartooned Beverages to Flavored Milks:
Nicole Ballantyne-Choo — Oct 27, 2013 — Life-Stages
17
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
16
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
15
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
14
Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
13
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
12
Organic Sensory-Engaging Foods
Food by Ella's Kitchen is a Fun Way to Get Your Baby Eating Healthy
11
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
10
Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters
9
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
8
Squeezable Snack Branding
Mousse Tube Packaging was Designed with Rugrats in Mind
7
Pudgy Cartoon Pouches
Kleenex Original Seasonal Packaging Depicts Corpulent Christmassy Characters
6
Banana Puree Jams
'OOH OOH AH AH Banana Jams' are Gooey Great Spreads
5
8-Bit Cartoon Packaging
Dho Yee Chung's 'Drink Me' is Alice in Wonderland-Inspired
4
Hungry Beast Branding
Peppersmith Tingz Packaging Bears Teeth for Mouthy Marketing
3
Movie-Themed Building Blocks
The 'Nightmare Before Christmas' Jenga Game
2
Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
1
Cereal-Flavored Milks
Cow Wow Milk Tastes Like it's Already Been Mixed with Cereal
Related Ideas
Child-Friendly Medication Dispensers
The 'Singing Bottle' Concept by Fengrui Wang is Interactive
Sustainable Frozen Desserts
McDonald's is Redesigning its McFlurry Packaging, Launching New Size
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Memory-Stimulating Chocolate Boxes
Cadbury's Memory Bar Boxes Help People Living with Dementia
Pumpkin Spice-Flavored Milk Alternatives
Bored Cow Expands Its Line with a Flavorful Addition
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Personalized Cereal Boxes
General Mills Just Unveiled Cheerios Name Boxes for American Heart Month
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Nutritious Kids Breakfast Lines
Little Spoon Expands Its Product Line, Answering Consumer Demand
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Kid-Friendly Plant Milks
Silk Kids Delivers the Taste Kids Love and the Nutrition Parents Want
Irrisistible Chef-Crafted Cereals
Best Behavior Cereal is Made by and for Adults
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Bird-Shaped Marshmallow Treats
Peeps is Set to Launch Four New Products at Different Retailers
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Nutrient-Packed Veggie Cereals
General Mills Introduces the Cheerios Veggie Blends in Two Flavors
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Organic Quick-Dissolve Baby Snacks
Little Spoon Puffs Come in Two Flavor Options
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Micro-Sized Candy-Themed Backpacks
Haribo Mini Backpacks Offer Novelty to Consumers of All Ages
Cartoon-Themed Soft Drinks
Candy Can Unveils its Banana Candy Flavor, Inspired by Despicable Me 4
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Nutrient-Dense Baby Food Pouches
Kiddylicious Baby Food Pouches Come in Eight Varieties
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
All-Day Breakfast Boxes
Belgian Boys' Breakfast All Day Pairs Mini Waffles with Babybel Cheese
Kid-Friendly Soft-Baked Bars
Kind Snacks Has Added a New Kind Kids Range in Two Tasty Flavors
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Cereal-Flavored Milk Drinks
Nestlé Sensations Come in Two Familiar Flavors
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
Mono-Material Chocolate Packaging
SNICKERS® Launched a Dark Chocolate Cereal Bar in New Packaging
Child-Targeted Nutritional Drinks
Bloom Kids Offers the Benefits of Greens, Superfoods and More
Brain Development Smoothie Pouches
Brainiac Foods' Neuro+ Features a Nutrient Found in Breast Milk
Canned Candy Bar-Flavored Milks
Milky Way Milk Has No Added Sugar is is Vegetarian-Friendly
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Kid-Friendly Freeze-Dried Snacks
Harvest Snaps' Kids Freeze-Dried Snacks Use Only 100% Whole Fruit
Kid-Friendly Squeezable Dips
Litehouse Kids Shares Flavors Inspired by Favorite Characters
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Seasonal Character Mashup Cereals
Monsters Frightful Friends Cereal Has Four Flavors in One Box
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Carton-Packaged Milk Vodkas
Black Cow Pure Milk Vodka Now Comes in a Milk Carton Packaging
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Convenient Breakfast Meals
Little Spoon Has Introduced New Breakfast Options for Youth
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Sour Easter Snack Boxes
The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart
Individual Cheese Variety Packs
The Babybel Variety Pack Comes with 18 Servings
Children's Ready-to-Drink Supplements
Else Nutrition's Complete Nutrition Supplement is Dairy-Free
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Educational Snack Packs
Hannaford Snack Pals Teach Children About Healthy Nutrition Habits
Cereal Milk Oat Beverages
Chobani Oatmilk Cereal Oatmilk is a Limited-Batch, Non-Dairy Flavor
Ancient Grain Baby Cereals
Little Spoon's Organic Oatmeal Baby Cereal Features Barley and Millet
Bunny-Shaped Marshmallow Cereals
Trix with Marshmallows is Suited for Breakfast or Snack Time
Cereal Milk Toothpastes
Hismile's Cereal Milk Toothpaste is Creamy-Sweet & Nostalgic
Global Cuisine Baby Foods
Serenity Kids World Explorer Comes in Five International Flavors
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Kids' Plant-Based Nutritional Supplements
The Smile Organic Co. Debuts Supplements for Kids 2-8
Cult-Favorite Animation-Themed Beverages
Candy Can Introduces the Limited-Edition Banana Candy
Breakfast Cereal Bagels
Thomas' Froot Loops Mini Bagels are Pre-Sliced and Snack-Sized
Plant-Based Kids-Focused Shakes
Else Nutrition Debuts Plant-Based Kids' Shakes in Two Flavors
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Healthy Breakfast Biscuits
ITC Sunfeast Launches the New 'Super Egg & Milk Biscuits' for Kids
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Sustainably Packaged Indian Milkshakes
Cavin's Milkshakes Come in Aluminum Packaging
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Kid-Friendly Protein Bars
Ready's Kids Whole Grain Protein Bars Come in Treat-Like Flavors
Confection-Inspired Cereal Cups
These New Cereal Cups Come in Four Familiar Flavors
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Dietitian-Designed Infant Meals
Square Baby Offers Nutritious Meals for Infants
Halloween-Themed Treat Boxes
The Sugar Plum Halloween Boo Box is Packed with Seasonal Sweets
Free-From Toddler Snacks
These Once Upon a Farm Organic Kids Snacks Come in Three Options
Cereal-Made Snack Bars
Cocoa Puffs Soft Baked Oat Bars are Made with Whole Grains
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Haunted Marshmallow Cereals
Chocolate Lucky Charms Limited Edition Haunted Features Spooky Shapes
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Toddler-Targeted Snack Bars
Yumi Superfood Veggie Organic Bars are Packed with Nutrients
Tube Feeding Meal Pouches
Kate Farms' Pediatric Blended Meals Connect to Feeding Tube Devices
Sustainable QSR Dessert Packaging
McDonald's Creates Eco-Friendly McFlurry Packaging
Caffeinated Canned Milks
Spylt is Low on Sugar and Calories, and Packed with Protein
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Youth-Focused Prebiotic Products
Beech-Nut® Launches a New Range of Prebiotic Jars and Pouches
Child-Focused Plant-Based Foods
The Franklin Farms Mickey Mouse & Friends Products are Flavorful
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Nutritious School-Targeted Cereals
Nature’s Path EnviroKidz Cereal USDA Organic School-Compliant
Beverage-Flavored Candy Bars
The Yoo-Hoo Candy Bar Offers a Nostalgic Flavor Experience
Child-Friendly Oat Smoothies
Three Robins Little Smoothie Comes in Two Flavors
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Gourmet Organic Breakfast Bars
Little Gourmet Released a Set of Child-Friendly Breakfast Bars
Carbon-Conscious Oat Beverages
These Vegan Beverages for Kids Label Their Carbon Footprint
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Child-Friendly Tuna Products
These Tonnino Yellowfin Tuna Products Come in Six Varieties
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Organic Toddler Snack Lines
Little Bellies Has Expanded Its Reach in Canada
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Large Format Flavored Milks
The Müller FRijj Cartons Support Household Enjoyment
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Kid-Friendly Snacking Cheeses
Cathedral City Bites are Made with 100% Natural Cheese
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Cartoon-Branded Tomato Snacks
NatureSweet PAW Patrol Cherubs To Go are Ready to Eat
Miniaturized Multicolored Candy Products
Skittles Littles Will Come in Two Packaging Options
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
Pre-Packed Festive Snack Mixes
The Ziploc x Milk Bar Holiday Mix Showcases a Stay-Open Bag
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Allergy-Friendly Halloween Treats
Partake Foods Halloween Cookie Snack Packs Are Back
Travel-Ready Milk Powder Sachets
Voyager's TSA-Approved Todder Milk Needs No Refrigeration
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Premium Kitten Nutrition Pouches
The Sheba Kitten Range Includes Two Options
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula