Nowadays, kids are growing up faster than ever, and these mature child marketing tactics are showcasing how children are being portrayed, particularly in media.
Gone are the days when parents and campaigns would sugarcoat ideas and concepts for the sake of keeping children innocent. In today's society, brands are referencing the maturity of kids by showcasing them in more realistic, adult circumstances. From ads that feature kids having adult conversations in coffee shops to those that showcase kids dressed up way beyond their years, these marketing tactics are a great indication of just how fast children are developing.
With the influence of technology and online media, there's no surprise as to why kids are maturing at such a fast rate, and these child marketing techniques are just a few examples of how quickly kids are entering adulthood.
21 Mature Child Marketing Tactics
20
Quirky Kid's Eyewear
The Sons + Daughters Class of 2014 Collection is Adorably Stylish
19
Urban Kid Catalogs
Cute Graffiti Kids Carries Style-Focused Streetwear for Kids
18
Illustrated Anti-Bullying Ads
This Anti-Bullying Campaign is Candid and Direct
17
Urban Youngster Lookbooks
The Newest MADE Kids Fashion Line Makes Kids' Clothing Edgy
16
Urban Children's Fashion
A Bathing Ape FW14 Kids Collection is Colorful and Playful
15
Sweater Wig Ads
The El Ropero Campaign Urges Donations for Kids with Cancer
14
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
13
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
12
Second-Hand Smoking Ads
The Drug & Alcohol Services South Australia Campaign Encourages Health
11
Badass Spitting Ads
The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy"
10
Pop-Art Baby Food Branding
Heinz Baby Food in Brazil Undergoes a New Design
9
Child-Translating Newspaper Apps
The Tokyo Newspaper Develops an App to Translate News for Kids
8
Deconstructed Toy Appliance Ads
This 'Toaster' Ad for LEGO Technic Encourages Child Creativity
7
Embarassing Retro Childrenswear Ads
Smallable's Designer Kids Clothes Ad Makes Fun of Styles Past
6
Chip-Gripping Canine Commercials
The Doritos Road Chip Ad Pits a Toddler Against a Dog
5
Comical Spelling Commercials
This Old Navy Ad Stars Amy Poehler as a Sassy Spelling Bee Moderator
4
Schoolyard Dating Woe Videos
The YouTube Promo Shows Adorable Kids Talking About Dating Problems
3
Endearing Racecar Campaigns
The Nascar Ad from Ogilvy is Both Heartfelt and Cool
2
Truthful Toy Doll Ads
The Barbie Project Shows Adults and Children Have Different Views
1
Musical Back-to-School Ads
Old Navy's Back to School Commercial Triumphs Self-Doubt with Song
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
AI Youth Lingo Translators
The Brainrot Translator Helps Adults Understand Slang
Child-Friendly Medication Dispensers
The 'Singing Bottle' Concept by Fengrui Wang is Interactive
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Oversized Designer Kidswear
Jacquemus' MINI ME Line Shrinks Adult Fashion to Kid-Friendly Sizes
Sustainable Adapting Shoe Designs
These Baby Shoes by Moa Lövinder Grow With Kids
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Delayed Gifting Campaigns
Bloom & Wild's Delay the Delivery Prevents New Parent Overwhelm
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Gen Alpha Skincare Brands
Gryt Aims to Simplify Puberty Care with its Gen A Skincare Line
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Adult-Specific Happy Meals
The Post Chicken & Beer is Now Serving an Adult Happy Meal
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Youth Apparel Retail Integrations
The Children's Place is Available on Shein's Online Storefront
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Child-Targeted Nutritional Drinks
Bloom Kids Offers the Benefits of Greens, Superfoods and More
Sustainable Knitted Toddler Sneakers
Nike Launches the Swoosh 1 Trainer with Colorful Details
Gen Alpha Skincare Expansions
Evereden Expands to Southeast Asia in 2024 to Target Gen Alpha
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Smartphone-Concealing Books
The 'GATBOOK' Keeps Smartphones Out of Infant View
Two-Way Kids Messaging Wearables
The BoT Talk Communicator Keeps Kids Connected to Parents
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Kid Entrepreneur Carts
Allboss is a Creative Approach to Entrepreneurship for Children
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Confidence-Promoting Conversation Cards
TableTalk is a Card Deck of Mealtime Conversations
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Baby-Focused Learning Toys
Matchstick Monkey's Playtime Toys Help Babies Develop Fine Motor Skills
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Gen Alpha-Focused Podcast Apps
Storybutton Launches as a Generation Alpha-Targeted Radio Channel
Gamified Digital Learning Platforms
Khired Kids Teaches Children Robotics, Coding, and More
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
AI-Powered Parenting Chatbots
ParentGPT Provides Answers to Parenting Questions
Sleek Kid-Oriented Apparel
Authentic Brands Group Partners with Kidz Concepts for Aéropostale Kids
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Organic Toddler Snack Lines
Little Bellies Has Expanded Its Reach in Canada
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Sustainable Kids Apparel
Kidly Debuts a New Eco Denim Collection for Toddlers and School-Age Kids
Child-Targeted Starter Smartphone Apps
The 'Screenable' App Downgrades Features for Younger Users
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Kid-Friendly Emotion Management Tools
Angry Kid Supports Children and Parents Navigating Feelings
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Child-Friendly Good Habit Apps
Little Streaks Builds Healthy Habits in Kids
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Child-Friendly AI Tutors
GPTKids is a Homework Helper That Supports Kids and Their Parents
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Kid-Friendly Cafe Menus
The Pret A Manger Kids Menu is for Children Aged Four to 10
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Kid-Friendly Financial Support Apps
Goaly Offers Financial Lessons for Kids and Their Parents
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Culturally Influenced Baby Apparel
Isla and Mimi Made a Baby Collection Using Indigenous Artistry
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Advanced Kids Sizing Tools
Makip Introduces the New Unisize for Kids Sizing Technology