The Tokyo Newspaper Develops an App to Translate News for Kids
Jonathon Brown — January 20, 2013 — Life-Stages
References: youtu.be & ibelieveinadv
This video introduces the newspaper app developed by the Tokyo Newspaper in an effort to attract younger audiences and increase family communication levels.
The challenge is straight forward: how do you get children to read the newspaper? In today’s world of electronics, a child may grow up never looking at a newspaper. The video shows this scenario as a father sits on the couch reading the paper beside his son who is playing a game on his iPhone.
The problem is newspapers aren’t made for children to read and can be difficult for them to get interested in. To address this problem, Tokyo Newspaper developed a newspaper app that translates news into easy to digest pieces for kids and includes cartoon character commentary.
The challenge is straight forward: how do you get children to read the newspaper? In today’s world of electronics, a child may grow up never looking at a newspaper. The video shows this scenario as a father sits on the couch reading the paper beside his son who is playing a game on his iPhone.
The problem is newspapers aren’t made for children to read and can be difficult for them to get interested in. To address this problem, Tokyo Newspaper developed a newspaper app that translates news into easy to digest pieces for kids and includes cartoon character commentary.
Trend Themes
1. Child-friendly News Apps - Opportunity for developing apps that translate news into engaging and digestible content for children.
2. Family-oriented Communication - Opportunity for creating platforms that facilitate communication and engagement between parents and children through news consumption.
3. Print Media Revitalization - Opportunity for innovative approaches to attract younger generations to traditional print media outlets.
Industry Implications
1. Media and Publishing - Opportunity for media companies to develop child-friendly news apps and revitalize print media for younger audiences.
2. Technology and App Development - Opportunity for tech companies to create innovative apps that translate news for children and enhance family communication.
3. Education and Edtech - Opportunity for educational institutions and EdTech companies to leverage child-translating news apps for educational purposes and engage children in current affairs.
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