The Newest MADE Kids Fashion Line Makes Kids' Clothing Edgy
References: madekids & highsnobiety
The MADE Kids Fall/Winter 2014 catalogue shows off the brand's latest line of kids' clothing that is incredibly stylish and urban for the upcoming months. The lookbook focuses on capturing the style and street credit of these hip youngsters.
Andrew Guzman of MADE kids designed this collection paying special attention to a black and white color scheme. While most kids' clothes tend to be bright, colorful and fun the Fall/Winter 2014 MADE Kinds collection veers off into a different direction that is much more sophisticated, grown up and adult-like. The collection features fitted crew neck sweaters, graphic snapbacks, fitted skinny jeans and graphic T-shirts that cater to parents looking to dress their kids up in street style garments. Both the youngster male models rock the MADE kids garments with such style that it's hard to believe how incredibly young they are.
Andrew Guzman of MADE kids designed this collection paying special attention to a black and white color scheme. While most kids' clothes tend to be bright, colorful and fun the Fall/Winter 2014 MADE Kinds collection veers off into a different direction that is much more sophisticated, grown up and adult-like. The collection features fitted crew neck sweaters, graphic snapbacks, fitted skinny jeans and graphic T-shirts that cater to parents looking to dress their kids up in street style garments. Both the youngster male models rock the MADE kids garments with such style that it's hard to believe how incredibly young they are.
Trend Themes
1. Urban Kidswear Fashion - The trend for urban, street-inspired kidswear presents potential growth opportunities in the fashion industry, particularly among stylish, affluent parents.
2. Monochrome Color Scheme - The trend towards monochromatic color schemes can offer disruptive innovation opportunities in the kidswear industry, with potential for further development of sophisticated, minimalist styles.
3. Youth Urban Culture - Increased interest in youth urban culture and streetwear in fashion presents further potential for innovative, edgy kidswear designs.
Industry Implications
1. Fashion - The fashion industry may see disruptive innovation opportunities through the creation of unique, highly styled kidswear that caters to emerging urban youth culture and style trends.
2. Retail - Retailers who can capitalize on the trend for street-inspired, high style kidswear potentially stand to gain above their competitors.
3. Marketing - Marketing strategies that highlight edginess and adult-like sophistication in kidswear, rather than the traditional bright colors and cartoon characters, may present disruptive innovation opportunities in the kidswear industry.
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