The Doritos Road Chip Ad Pits a Toddler Against a Dog
Jonathon Brown — February 6, 2013 — Lifestyle
The pillars of any funny commercial are kids and pets and the Doritos Road Chip commercial has both.
Going for the gold in terms of commercial humor, Doritos gets the best of both worlds in this ad. The scene is set in the backseat of a car where a toddler sits eating Doritos chips. Over and over the little dog steals the chip out of her hand and eats it in front of her. Frustrated, she holds the chip up near the window and waits for the dog to lung for it. The dog jumps just as she moves the chip and the dog goes flying out of the window.
This commercial is entertaining because you never really know what kids (or pets for that matter) are thinking so when they do something really clever it's usually amusing.
Going for the gold in terms of commercial humor, Doritos gets the best of both worlds in this ad. The scene is set in the backseat of a car where a toddler sits eating Doritos chips. Over and over the little dog steals the chip out of her hand and eats it in front of her. Frustrated, she holds the chip up near the window and waits for the dog to lung for it. The dog jumps just as she moves the chip and the dog goes flying out of the window.
This commercial is entertaining because you never really know what kids (or pets for that matter) are thinking so when they do something really clever it's usually amusing.
Trend Themes
1. Kid-and-pet-focused Commercials - Brands can innovate by producing more ads that feature kids and pets, as these types of commercials tend to receive positive audience reception.
2. Comedic Advertisements - Brands can disrupt the industry by creating humorous ads that engage the audience and showcase the fun side of their product.
3. Unexpected Plot Twists in Commercials - Brands can stand out by introducing unexpected twists to their commercials, making them more memorable and likely to be shared.
Industry Implications
1. Food and Snack - Food and snack companies can take advantage of the trend by creating ads with cute pets or funny kids that showcase the product being consumed.
2. Entertainment - Entertainment companies can use these types of commercials to promote upcoming movies or shows through humorous ads that appeal to both kids and adults.
3. Toy Industry - Toy companies that feature animals and kids in their products can create ads that showcase the fun and joy of playing with their toys through entertaining commercials like Doritos' Road Chip ad.
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