These August 2020 toy innovations range from collectible fashion dolls to social challenge card games.
Standouts include Little Tikes’ Tobi Robot Smartwatch, an interactive product with the ability to share over "100 expressions and up to 3,000 photos or about 30 minutes of video." The robot smartwatch is an educational and activity-promoting toy, featuring fun games, fitness challenges for kids and learning modules.
Other August 2020 toy examples include the PLAYMOBIL Grand Castle of Novelmore Playset -- consisting of 374 detailed pieces. Geared toward kids who are eight and up, the kit requires players to defend a castle that is under siege, requiring strategy and wit alongside building and construction skills. The game also lets players choose from four characters, adding to its interactive appeal and allowing for solo or group play.
Top 30 Toy Trends in August
From Collectible Fashion Dolls to Social Challenge Card Games:
Jana Pijak — Aug 29, 2020 — Life-Stages
30
Handcrafted Wooden Toys
ESNAF Toys' Product Brings Together Parents and Children Through Playtime
29
Customizable Cardboard Play Sets
The 'Wonder DIY' Play Set Encourages Kids to Personalize
28
Screen-Free Story Time Speakers
The 'StoryPod' Smart Speaker Plays Stories, Music and More
27
Toy Maze-Integrated Stools
The 'Island Stool' Offers Kids a Place to Sit and Play
26
Inflatable Floating Grecian Islands
The World of Watersports Parthenon Canopy Spa Island is Large
25
Home Camping Boxes
Shake Shack's Shack Camp Box Shares Six Weeks of Activities
24
Child-Sized Excavator Toys
The Big Dig Sandbox Digging Excavator is Backyard or Beach-Ready
23
Eco Tactile Sand Toys
Rainbow Eco Products' Slinky Sand is Like Slime But Without the Goo
22
Playful Robot Smartwatches
Little Tikes' Tobi Robot Smartwatch Has a Camera, Games & More
21
Old-Fashioned Tabletop Game Furniture
This Vintage Industrial Foosball Table is Finely Crafted
20
Voice-Recording Robot Toys
Hexbug's MoBots Let Kids Capture and Modify Their Voices
19
Potted Plant Playsets
Interplay UK's Peppa Pig Grow & Play Toys Encourage Kids to Nurture Plants
18
Crossover Ghost Hunter Toys
The My Little Pony Plasmane Toy is Part of the Crossover Collection
17
Long-Haired Pet-Dolls
VIP Pets Have Hair That's Revealed with a Surprise Experience
16
Collectible Fashion Dolls
L.O.L. Surprise!'s New Fashion Doll Packaging Doubles as a Playset
15
Oversized Tea Party Toys
Itty Bitty Prettys Tea Party Surprise Modernizes Tea Party Play
14
Robotic Wooden Tabletop Games
The 'ARMPAL' Game is for One to Four Players to Enjoy
13
Outdoor Board Game Campaigns
#PlayItOutdoors Encourages Players to Take Their Games Outside
12
Spontaneous Response Card Games
The 'Did You Really Just…' Adult Party Card Game is Fast-Paced
11
Social Challenge Card Games
The 'Chickensh*t' Social Drinking Card Game is Easy to Start Playing
10
Mini Fashion Dolls
L.O.L. Surprise! J.K. Dolls Have Tall Shoes, Real Fabric Fashions & Hair
9
Makeup Surprise Dolls
The Collectible InstaGlam Dolls Inspire Creativity & Style
8
Virtual Toy Parties
Sweet Suite @ Home Shares Product Reveals, Games, Activities & More
7
Medieval Buildable Toy Sets
The PLAYMOBIL Grand Castle of Novelmore Playset is Detailed
6
DIY Geology Discovery Kits
The National Geographic Break Open Geodes Kit Comes with 10 Stones
5
At-Home Escape Games
Trapped: Escape Room Game Packs Can Be Set Up in Any Room at Home
4
Group-Uniting Party Games
Herd Mentality Challenges Players to Think Like the Others
3
Fast-Paced Historical Card Games
'Great Events' Helps Players Learn on an Array of Subjects
2
Monosyllabic Word Games
Poetry for Neanderthals Challenges Players to Speak in Single Syllables
1
Player-Celebrating Game Campaigns
UNO's #unowhoyouare Celebrates Four Unique Types of Players
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Spooky Pop-Up Launches
The Spirit Halloween 2024 Animatronic Collection Has Been Released
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Adorable AI Conversational Toys
FoloToys Use AI To Offer Love, Entertainment, and Learning
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Talkative AI Toys
Bubblepal is a World-First Interactive Talking Toy Based on AIGC Technology
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Collectible Toy Smartphone Cases
The Sonny Angel x CASETiFY Collection is Ultra-Cutesy
Cartoon-Inspired Digital Watches
Casio and Powerpuff Girls Unveils a New Baby-G Watch
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Emoji-Only Communication Toys
The SEGA Emojam Lets Users Send 1,100 Emoji Characters to Friends
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Building Block Footwear Models
The LEGO Air Jordan 11 by Tomasso Builds is Cubically Classic
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Anniversary-Celebrating Engaging Timepieces
Casio's Baby-G+ Series has Tamagotchi-Like Creatures
Summery Y2K Era Timepieces
The Casio BABY-G BGD-565 Summer Jelly Comes in Three Colors
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Child-Friendly Safety Smartwatches
The Verizon Gizmo Watch 3 - Adventure Connects Kids to Parents
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
In-Game Fashion Collections
DKNY and Roblox are Debuting a 20-Piece Virtual Collection
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Engaging Musical Humanoid Toys
The 'musicBOT' Toy Robot Concept Plays Music in an Interactive Way
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Virtual Pet Pizza Promotions
The Pizza Hut x Tamagotchi Collaboration Features a Pink Dough Pizza
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Candy-Themed Gaming Experiences
Sour Patch Kids and Roblox Partnered on a New Experience
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Kid-Inspired Safety Gadgets
Ticktalk5 is a Smartwatch Phone for Kids' Safety
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Colorful Collaborative Tech Sneakers
Jae Tips and Saucony Unveil the To Do List Collection
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Memory-Making AR Experiences
Rokid Celebrated Dads This Father's Day with AR & AI
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Toddler-Targeted Smartwatches
The 'NehNehBaby' Training Watch Teaches Children Healthy Habits
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Virtual Pet Gaming Updates
Tamagotchi Uni Releases the Expansive Tama Portal Feature
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Two-Way Kids Messaging Wearables
The BoT Talk Communicator Keeps Kids Connected to Parents
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Egg-Centric Metaverse Games
American Egg Board Launched a Tower of Eggs Pop-Up on Roblox
Kid-Friendly Digital Wearables
Littlebird Marlon is a Wearable Specifically for Young Children
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Hatching Duck Toys
Pets Alive's Mama Duck Surprise Hatches Ducklings and Fun Reveals
Kid Entrepreneur Carts
Allboss is a Creative Approach to Entrepreneurship for Children
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Confidence-Promoting Conversation Cards
TableTalk is a Card Deck of Mealtime Conversations
Video Series Toy Lines
Moose Toys Will Create a Toy Line for The Amazing Digital Citrus
Multidisciplinary Interactive Robots
Igor Jankovic Creates the Sipro Intelligent Social Robot
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Safe Play-Training Kids Toys
The TouchNot Ensures Children are Not Playing with Fragile Devices
Children-Empowered Adorable Smartwatches
NehNehBaby Introduces the Training Watch for Toddlers
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Multi-Sensory Play Experiences
Plush Toy 'MediTATE' Promotes Kids' Mindfulness
Video Game-Inspired Outdoor Play
ROXs is Getting Kids Outdoors
Active Entertainment Systems
Nex Playground Gets People Moving at Home
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Interactive Character Smartwatches
NickWatch Helps Kids Learn and Play with Nickelodeon Favorites
Colorful Bear Bluetooth Speakers
MoMA Joins Medicom Toy Corporation on the Audio Color Block 400%
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Special Birthday Promotions
Build-A-Bear Workshop is Celebrating Over 25 Million Birthdays
Collectible Baby Smartphone Capsules
Sonny Angel and CASETiFY Launch a Phone Case Collaboration
Interactive Entertainment Board Games
MONOPOLY GO! Transforms Digital Mobile Game into Real Play
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures