One of the most resounding themes within the August 2020 Pop Culture trends is the continued expansion of celebrities and public figures into the makeup space as the market continues it meteoric ride in popularity. The new products include offerings from Rihanna in the form of her Fenty Skin collection, Buttah Skin by model Dorion Renaud and even the 2 Queens In 1 Desert Collection from KimChi Chic Beauty from the namesake drag queen in collaboration with Naomi Smalls.
Makeup and skincare aside, this collection of ideas also includes an array of themed products that call to mind some of the most recognizable franchises of our time. This mainly consists of Pokémon-themed offerings like the Hipshop boxer briefs, the Pokémon Company engagement rings and beyond; these products help adult consumers to infuse a touch of their childhood into their adulthood.
Top 45 Pop Culture Trends in August
From Model-Backed Inclusive Skincare to Musical Hologram Gigs:
Michael Hemsworth — Aug 30, 2020 — Pop Culture

45
Artist-Created Magazine Covers
The British Vogue August 2020 Covers Explore the Idea of "Reset"

44
Casual Model-Created Campaigns
Kendall Jenner Shot Self-Portraits for Burberry's Summer Collection

43
Adult-Branded Hand Sanitizers
The Pornhub Hand Sanitizer Bears the Company's Familiar Branding
42
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
41
Wine-Branded Workout Apparel
Body By Wine is a New Range of Millennial-Inspired Workout Gear
40
Meme-Inspired Cartoon Mugs
Disney's Honest Mugs Spotlight Villains in a Humorous Way
39
Show-Inspired Graphic Streetwear
Grind London Introduces the New Localised Trips Collection
38
Superheroine Cosmetic Collections
Revlon x Wonder Woman 1984 Features Classic Revlon Products
37
Manga Art-Inspired Fashion
Vapor95 Works with Vinne Art on the Neon Zero Collection
36
Matchmaking Content Creator Platforms
Bilibili Launched Sparkle to Connect Brands and Creatives
35
Art-Covered Sparkling Drinks
Bibite Sanpellegrino's Limited-Edition Cans Boast Quirky Art
34
Exclusive All-White Sneakers
Roger Federer and On Release a 1,000 Pairs of the Roger
33
Anime-Inspired Graphic Apparel
BAIT Introduces a Bleach Capsule to Honor the Anime Show
32
Curated E-Commerce Campaigns
eBay Canada Celebrates Its 25th Anniversary with Canadian Tastemakers
31
Soda Brand Collaborative Streetwear
Coca-Cola and BAPE Join Forces on a Boldly Designed Capsule
30
Musician-Fronted Teaser Videos
The Thom Brown Spring/Summer 2021 Capsule Features Moses Sumney
29
Athlete-Approved Pizzas
The Papa John's Shaq-a-Roni Pizza was Created with Shaquille O'Neal
28
TV Series-Branded Furniture Lines
Queer Eye Partnered with Walmart for an Exclusive Collection
27
Cult Cartoon-themed Engagement Rings
The Pokémon Company Debuts a Line of Pokémon Engagement Rings
26
Personalized Relationship Playlists
Spotify Premium Duo is Being Promoted via Customized Playlists
25
Illustrated Anime Fashion Lines
The Milkfed 'Hello Ponyta' Collection Focuses on a New Pokémon
24
Celeb-Narrated Bedtime Stories
Harry Styles Lent His Voice to 'Dream with Me' on the Calm App
23
Icelandic Tourism Campaigns
'Let It Out Iceland' Empathizes with Struggle Many Feel Amid COVD-19
22
Multi-Tasking Skincare Trios
The Fenty Skin Start'rs Set Boasts Double-Purpose Products
21
Animalistic Anime-Covered Underwear
The Hipshop Pokémon-Themed Boxer Briefs Come in Six Styles
20
Interactive True Crime Shows
Netflix Unsolved Mysteries Invites Fans to Join the Investigations
19
Priming Clear Sunscreens
Kylie Skin's Invisible Sunscreen is Protective & Moisturizing
18
Uplifting Lockdown Playlists
Burt's Bees Created a Soothing Nature Sounds Playlist
17
Celebrity-Branded Sparkling Tequila Cans
Shay Mitchell Launched the Onda Sparkling Tequila Line
16
Science-Themed Skincare Platforms
Chemist Confessions Tackles the Beauty Industry with Science
15
Never-Ending Music Videos
Twenty One Pilots' Music Video Requires Fan Engagement & Goes on Forever
14
Celeb-Studded Virtual Camps
Camp by Walmart Shares an Interactive & Virtual Experience for Kids
13
Star-Studded Genderless Skincare Ads
Rihanna's Fenty Skin Ad Stars A$AP Rocky and Lil Nas X
12
Rapper-Branded Financial Literacy Courses
21 Savage Boasts a Free Online Financial Literacy Course
11
Solitude-Themed Hotel Promotions
Hotels.com is Offering a 'Get A Break Rate' for Feuding Couples
10
Commemorating Pride Bricks
Ali Forney Center is Auctioning the Queer Brick for Support
9
Collaborative Drag Queen Cosmetics
KimChi Chic Beauty Launched the 2 Queens In 1 Desert Collection
8
Gift Bag-Inspired Luxe Totes
Tiffany & Co's Iconic Gift Bag is the Inspiration in Latest Design
7
Musical Hologram Gigs
Yungblud Created a Captivating Live Entertainment Experience
6
Game Character-Themed Meal Menus
The Pokémon Café x Pokémon Café Mix Menu is Limited-Edition
5
Skin Tone-Inclusive Beauty Lines
STELLAR is a Diversity-Focused Brand Created by Monika Deol
4
Model-Backed Inclusive Skincare
Buttah Skin Was Founded by Dorion Renaud for Melanin-Rich Skin
3
Nourishing Plant Oil Shampoos
VERNON FRANÇOIS® Boasts Care Solutions for a Diverse Types of Hair
2
Expansive Complimentary Content Services
Plex Has Added More Than 80 Free Live TV Channels
1
Iconic Skateboarder Courses
The MasterClass Tony Hawk Skateboarding Lessons are Educational
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Model-Approved Footwear Campaigns
Gigi Hadid x Havaianas Lead The Flip-Flop Comeback
Sci-Fi Cartoon Cosmetics
The Rick and Morty x SHEGLAM Collab Shares Quirky Makeup
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Exclusive Blush Pop-Ups
Hailey Bieber's Rhode Launches the Pocket Blush Pop-Up in NYC
Ultra-Cushiony Lip Balms
Star Balm's Hydrating Formula Pairs Fun Flavors with Vibrant Packaging
Floral Celebrity-Made Fragrances
Kylie Cosmetics Launches the 'Cosmic 2.0' Eau de Parfum
Skincare Pop-Up Trucks
Neutrogena Canada will Host a Boost Bus in Toronto
Soft-Pink Cosmetics Pop-Up Stores
This Kylie Cosmetics Pop-Up Store Featured Bestsellers
Ethereal Self-Care Collections
The Dream Collection by Rituals Targets Gen Z
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Giant Balloon Installations
A Kim Kardashian Balloon Takes Over Times Square for Skims Swim Launch
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Playful Plush Skin Products
Tonymoly Collaborates with Squishmallows to Delight Gen Z Consumers
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Vampire Film Makeup Capsules
The ColourPop x Twilight: New Moon Collection Features Sultry Hues
Dark-Romance-Inspired Makeup Capsules
ColourPop Introduces its 'A Shadow of Secrets Collection'
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Drugstore Beauty Pop-Ups
Physicians Formula's Glambulance Vehicle Featured Dermatologists
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Director-Approved Lip Balms
The Augustinus Bader x Sofia Coppola Tinted Balms are Plumping
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Enchanting Spring-Forward Makeup Capsules
ColourPop Teams Up with Disney for a Tangled Collection
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Beauty Bodycare Partnerships
Sephora Has Teamed with the Brazilian Bodycare Brand Sol De Janeiro
Cartoon-Inspired Makeup Launches
Colourpop is Bringing Back Winx Club X Colourpop Collection 2.0
Playful False Nails
Digi Beauty is a Bold Collab Offering Ultra-Playful Nail Art
K-Beauty Gen Z Creator-Camps
EQQUALBERRY x The Glow House Partner for an Influencer Initiative
Vibrant Beauty Brand Pop-Ups
Gisou will Host an Immersive Miami-Style Pop-Up
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Celebrity-Backed Beauty Partnerships
Rabanne Named Singer Troye Sivan Its Makeup Brand Ambassador
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Streetwear-Inspired Beauty Collections
dearcloud™ Collaborates with Supreme® and Paul Frank®
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Long-Lasting Holiday Cosmetics
The 2024 SKKN By Kim Holiday Collection Has Just Dropped
Affordable Canadian Beauty Launches
Bubble Skincare is Now Available at Shoppers Drug Mart
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Cherry-Inspired Beauty Collections
Fenty’s 'Sweet Cherriez' Line Pays Homage to Rihanna’s Hometown
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Berry-Inspired Cosmetics Drops
Rhode Skin is Bringing Fresh Shades for Vibrant Spring Looks
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Collaborative Collection Expansions
Hard Candy and Girl Scouts Bring Back Their Sweetest Collab
Holiday-Specific Beauty Pop-Ups
Beauty Pie is Launching a 'Beauty Pie Holiday Party' in Mayfair
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Series-Inspired Cosmetic Collabs
Fenty Beauty x Arcane Gleans from a Hit Netflix Series
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Runway-Inspired Peel-Off Masks
Pat McGrath's Glass 001 Artistry Mask Easily Creates a Viral Look
In-The-Dark Cosmetic Pop-Ups
KissMe Ferme Debuts the Rouge Shop in the Dark Event
Entertainment-Driven Beauty Marketing
Skincalories Creates a Unique and Musical Brand Experience
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Co-Branded Beauty Albums
NYX Professional Makeup DroppedNYXTAPE with Indie Female Artists
Singer-Led Lipstick Campaigns
Olivia Rodrigo Leads Lancôme’s Latest Evolution in Lipstick
Beauty Store-Created Docuseries
‘Faces of Music’ Celebrates the Artistry of Beauty and Music
Inclusive Self-Care Cosmetics
CHOC is an Empowering Makeup Brand for Melanin-Rich Skin
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Keychain Lip Balms
Bubble Skincare's Tell All Juicy Berry Lip Balm Features Customizable Packaging
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Bakery Brand Beauty Products
Sprinkles Cupcakes Beauty Products Will Arrive in 2025
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Inclusive Beauty Haircare Products
Fenty Hair Will Cater to All Hair Types
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Canadian-Specific Beauty Creator Programs
Sephora Canada Introduced its 'Sephora Squad Canada'
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Asian Heritage-Rooted Collabs
Sundae School X uka Unveil Limited-Edition Products and a Pop-Up
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Nostalgic Bodycare Revivals
Lush Brought Back 45 Previously Discontinued Retro Products
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Sleepover-Themed Skincare Initiatives
Astrid Debuts the Exciting #AstridSleepover Campaign
Surrealist Pink Pop-Ups
Hourglass Cosmetics is Hosting the Unreal Pop-Up Shop in NYC
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
Actress-Approved Skincare Boxes
The goop Detox Box Contains Gwyneth Paltrow’s Glow Essentials
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
High-Fashion Press-On Nails
Prabal Gurung x KISS Brings Runway Style to Everyday Looks
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Skin Radiance-Enhancing Beauty Kits
The A Method® Debuts Its 4th of July Summer Sparkle Kit
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Dreamy Artist-Approved Cosmetics
r.e.m. Beauty Introduces Two Shimmery Products for the New Year
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Fashion-Forward Beauty Collabs
Smashbox X Ilka Unveil a Dazzling Beauty-Fashion Collaboration
Black Women-Focused Haircare Pop-Ups
Gymshark Debuted the Twist N' Sets Pop-Up Salon in London
Empowered Makeup Campaigns
Charlotte Tilbury Pillow Talk Beauty Soulmates is Star-Studded
Vegan Beauty Pop-Ups
Kosmo will Debut its Collection of Velvety Lipstick Balms
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Affordable Skincare Expansions
Bubble Skincare Launches Full Collection at Major Canadian Retailer
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Skincare-Fortified Makeup Lines
Isamaya Ffrench Launches the 'Core Collection' Makeup Line
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Sensitive Skincare Pop-Ups
The Outset Sensitive Skin Clinic Pop-Up Shares Ultra-Gentle Skincare
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Harajuku-Inspired Slip-Ons
Vans Taps Guest Designers on the Harajuku Punk Design Series
Luxe Plumping Glosses
Kevyn Aucoin Beauty Debuts Nostalgic Multi-Finish Lip Collection
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Lip Collection Expansions
Core Lip Collection in Ulta in Target