Coca-Cola and BAPE Join Forces on a Boldly Designed Capsule
Amy Duong — July 22, 2020 — Pop Culture
References: hypebeast
Coca-Cola and BAPE works in collaboration to launch the latest seasonal capsule that perfectly captures the aesthetics of both contributing efforts. The duo spotlight streetwear silhouettes informed by the expertise of BAPE and details it with graphic branding accents that nod to Coca-Cola.
The main color palette that adorns the pieces spotlight black, white, and red. In terms of the silhouettes, there are tees, kimonos, bucket hats, socks, headbands, swimwear, hoodies, trucker hats, and the signature BAPE STA sneakers. To round out the collection, the duo also release a collaboratively designed Coke beverage. The lifestyle items that are offered with the capsule include drinking glasses, towels, pins, bottle cap keychains, and the Japanese Uchiwa fans.
Image Credit: BAPE
The main color palette that adorns the pieces spotlight black, white, and red. In terms of the silhouettes, there are tees, kimonos, bucket hats, socks, headbands, swimwear, hoodies, trucker hats, and the signature BAPE STA sneakers. To round out the collection, the duo also release a collaboratively designed Coke beverage. The lifestyle items that are offered with the capsule include drinking glasses, towels, pins, bottle cap keychains, and the Japanese Uchiwa fans.
Image Credit: BAPE
Trend Themes
1. Collaborative Streetwear Capsules - The trend of cross-industry collaborations for streetwear items allows brands to reach new audiences and create unique limited-edition products.
2. Graphic Branding Accents - Incorporating recognizable branding elements into fashion pieces can create a strong sense of brand loyalty among consumers.
3. Lifestyle Collection Accessories - Expanding beyond just clothing items to offer lifestyle accessories can increase brand visibility and revenue for both companies involved.
Industry Implications
1. Fashion - Fashion brands can partner with other non-fashion brands to create unique streetwear items that appeal to a wider audience.
2. Beverage - Beverage companies can expand into lifestyle accessories to increase brand visibility and connect with their target audience in a new way.
3. Marketing - Opportunities exist for branding and marketing agencies to arrange these collaborations and bring together new and unexpected partners for innovative limited-edition collections.
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