Tiffany & Co's Iconic Gift Bag is the Inspiration in Latest Design
Amy Duong — July 9, 2020 — Pop Culture
Luxury jewelry label Tiffany & Co is often recognized for its iconic bright 'Tiffany blue' that adorns its signature gift bag and it recently serves as the latest design inspiration. The brand creates a longer lasting iteration of the gift bag by replacing the usual paper construction with premium calfskin leather.
It is then made even more functional with the implementation of a top handle made from leather as well to give it a tote silhouette. The Italian calfskin leather elevates the design and additional elements include its closure. This area is informed by a magnetic enclosure with additional logo branding stamped in a black hue in contrast to the rest of the bright bag. It is offered in two sizes and comes with a shoulder strap.
Image Credit: Tiffany & Co
It is then made even more functional with the implementation of a top handle made from leather as well to give it a tote silhouette. The Italian calfskin leather elevates the design and additional elements include its closure. This area is informed by a magnetic enclosure with additional logo branding stamped in a black hue in contrast to the rest of the bright bag. It is offered in two sizes and comes with a shoulder strap.
Image Credit: Tiffany & Co
Trend Themes
1. Luxury Leather Totes - Expanding luxury product lines to include trendy and functional leather bags inspired by iconic packaging designs presents a disruptive innovation opportunity for premium brands.
2. Brand Packaging-inspired Designs - Designing and producing accessories that are inspired by iconic packaging can generate excitement and appeal in luxury brand enthusiasts, presenting a disruptive innovation opportunity for premium fashion brands.
3. Sustainable Fashion Accessories - Incorporating sustainable and premium materials to produce functional and stylish fashion accessories such as leather bags presents a disruptive innovation opportunity for the luxury fashion industry.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can innovate their product lines by incorporating iconic packaging designs into their accessories, such as functional and trendy leather bags.
2. Packaging Design - Packaging design companies can expand their services by offering design consulting for fashion and luxury brands seeking to incorporate iconic packaging design elements in their product lines.
3. Sustainable Fashion - The luxury fashion industry can embrace sustainable practices by producing fashion accessories with premium, eco-friendly materials, such as the leather used for Tiffany & Co's gift bag-inspired totes.
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