Vans Taps Guest Designers on the Harajuku Punk Design Series
References: highsnobiety
Vans' Tokyo Design Collection launches its third capsule that taps guest designers for help forming the Harajuku Punk series. Shinsuke Nakada and Tadayuki Kato join the brand to add their expertise to the capsule shining a spotlight on Harajuku and Punk cultures. Specifically, it dives into themes from the 90s in the Japanese space and London's punk scene.
For the first launch, there were seven apparel products that nod to the 90s in Japan and now, the third capsule leans toward a punk theme more. The two designers reimagine a pair of the classic Slip-On models in two colorway palettes. It starts with a gray plaid pattern throughout the upper with black eyelet accents to contrast. The second has white eyelets which stand out against the black base.
Image Credit: Vans
For the first launch, there were seven apparel products that nod to the 90s in Japan and now, the third capsule leans toward a punk theme more. The two designers reimagine a pair of the classic Slip-On models in two colorway palettes. It starts with a gray plaid pattern throughout the upper with black eyelet accents to contrast. The second has white eyelets which stand out against the black base.
Image Credit: Vans
Trend Themes
1. Collaborative Designer Capsules - Vans' collaboration with Shinsuke Nakada and Tadayuki Kato exemplifies the growing trend of brands teaming up with guest designers to infuse new cultural elements into their products.
2. Cultural Revival Fashion - The Harajuku Punk series taps into the revival of 90s Japanese themes and London's punk scene, blending past cultural icons with modern fashion sensibilities.
3. Patterned Slip-ons - The reimagined Slip-On models showcasing unique plaid patterns reflect an increased consumer interest in bold, eye-catching footwear designs.
Industry Implications
1. Footwear - The creation of Harajuku-inspired Slip-Ons demonstrates opportunities for innovation within the footwear industry by blending diverse cultural aesthetics.
2. Apparel - Vans' apparel line that nods to 90s Japan highlights the potential for growth in the apparel sector by tapping into nostalgic and subcultural themes.
3. Fashion Design - Collaborations with guest designers such as Nakada and Kato reveal a method for the fashion design industry to stay dynamic and culturally relevant.
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