These examples of augmented reality entertainment range from promotional film kiosks to interactive aquarium exhibits that are designed to educate children. Standouts include the London Aquarium's simulated 'Frozen Planet: Face to Face' experience that was launched in partnership with BBC Earth. In addition to giving visitors an engaging and educational experience, this exhibit featured multi-sensory elements that made visitors feel like they are truly in the middle of the Arctic.
Other notable examples include a Batman vs. Superman movie theater kiosk that was set up inside of a Dubai shopping mall. The photobooth kiosk used augmented reality software to transform shoppers into their favorite superhero and featured competitive games that were immersive while acting as an intelligent promotional tool.
Additional examples of augmented reality entertainment include actual devices like holographic televisions that are powered by AR technology and headphones that alter reality to enhance one's music listening experience.
19 Examples of Augmented Reality Entertainment
19
AR Star-Gazing Binoculars
The 'Sternglas Alpha' Digital Binoculars Pack the Power of a Telescope
18
Interactive Street Theatrics
This Astounding Theater Project by Xtnt Mirrors Google Street View
17
Augmented Reality Fashion Apps
The Apparel App Scans Clothing to Add Digital Image Accessories
16
Simulated Aquarium Exhibits
The Newest Sea Life London Aquarium Attraction is Driven by AR
15
Artistic Fashion Exhibits
The Hermes Wanderland Exhibit Will Be Held at London's Saatchi Gallery
14
Explorational AR Headsets
The 'Telepathy Walker' is an Augmented Reality Device for Entertainment
13
Virtual Reality Music Lessons
'Teach-U: VR' Makes it Easier to Learn to Play Piano or the Drums
12
Intense Arcade Simulators
The New Eleetus Motion Simulator Game Would Enhance Arcade Capabilities
11
Augmented Reality Star Finders
The 'Universe2go' Star Viewer Digitizes the Night Sky
10
AR Photography Kiosks
'HeroMirror' Technology Uses Augmented Reality for Photography
9
Augmented Holographic TVs
The Content on ARHT's 3D TVs Can Be Viewed Without 3D Glasses
8
Art History Gaming Apps
The Tate Worlds App is Minecraft from an Art History Perspective
7
CGI Character VR Apps
The Microsoft HoloLens Actiongram VR App Puts Characters into Videos
6
Augmented Reality Calendars
We Are Royale's Interactive Calendar is Animated With a Mobile App
5
Augmented Reality Earbuds
Coachella Used Here Active Listening Helps Filter Sounds During Festival
4
Infrared Laser Games
The Father.IO Laser Tag Game Uses Augmented Reality Technology
3
AR-Powered Beauty Apps
The Laneige Beauty Mirror App Lets Users Test The Brand's Product Range
2
AR Superhero Displays
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
1
Icy Action Games
Poliakov's 'Ice Breaker Challenge' Immerses Fans in an Icy World
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Augmented Reality Entertainment Systems
The XREAL Beam Pro is a Dedicated Device for AR
Immersive Holographic Projectors
The Twelvetooo Mini Holographic Projector Has More Than 50 Themes
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
AI-Powered Augmented Reality Glasses
The Rokid Max 2 AR Glasses Have a 1080p Resolution
Discreetly Connected AR Sunglasses
Everysight Maverick AR Glasses Have a Sony microOLED Display
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Mood-Based Makeup Mirrors
The L’Oréal Mood Mirror is a CES 2025 Beauty-Tech Innovation
Entertaining AI-Driven Experiences
Lotte and Arbitrum Partner for the Coalesced 'Lotte Caliverse'
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
AI-Generated Airline Campaigns
Qatar Airways and AKOOL Launch the 'AI Adventure' Campaign
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
AI-Enhanced Marketing Automation Platforms
Aurora Mobile's EngageLab Improves Customer Outreach
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
AR Restaurant Packaging
White Castle Launches a New Augmented Borderland Experience
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Spatial Computing Glasses
Rokid's AR Lite Device is Intuitive, Comfortable and Wearable
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
AI-Connected Sports Glasses
The QIDI Vida AR HUD Display is Built for Active Lifestyles
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Augmented Reality Cleaning Innovation
AR Check Offers Automated Cleaning with AR
Educational Exploration Binoculars
The Conceptual 'BINO' Mixed Reality Device Works in Many Ways
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Classroom-Ready AR Eyewear
The Adventure Whale AR Glasses by SHS Shih are Child-Focused
Visualized Audio AR Glasses
The XRAI Glass Enables the Wearer to See Conversations in Real Life
In-Game Beauty Experiences
e.l.f. Beauty and Roblox Partnered for a Virtual Kiosk
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
Holographic Fragrance Installations
The Perfume Shop Stores Incorporate Holographic Technology
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Luxury Spatial Computing Apps
Balenciaga Rolled Out a Storefront App for the Apple Vision Pro
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Advanced AR-Powered Binoculars
The UNISTELLAR ENVISION Binoculars Elevate Viewing Experiences
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
Compact AR Glasses
Spectacles Gen 5 Offers Shared AR Experiences with Snap OS Integration
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
AI Facial Treatment Visualizers
The Skincare Pro Aesthetic Simulator Visualizes Procedures
Mixed-Reality Wellness Apps
Alo Moves XR Creates Immersive Fitness Experiences on Meta Quest 3
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Nostalgia-Inspired Experiences
Bubble Planet Creates a Sensory Journey with Distinct Bubble Rooms
Free Outdoor AR Exhibitions
Window Wonderland is Running Until January 31st in the Junction
Connected AR Beauty Packaging
Dermatologica Uses Augmented Reality for its Immersive Packaging
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Snapchat Super Bowl Filters
The NFL x Snapchat Creator Program Debuts Ahead of the Big Game
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Memory-Making AR Experiences
Rokid Celebrated Dads This Father's Day with AR & AI
AI-Powered Adventure Apps
The 'Globe Chaser' App Features Geocaching-Inspired Tours
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
Interactive Fantasy Universe Attractions
VIBRANT Debuts DUNGEONS & DRAGONS: The Immersive Quest
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Sleek AR Lifestyle Headsets
OPPO's Air Glass 3 Improves Experiences Using AI Technology
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Collaborative Professional AR Headsets
The Almer Arc 2 Captures the User's Viewpoint with a Camera
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Second-Screen Movie Experiences
Meta's Movie Mate Technology Engages Film Viewers
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Visual-Aiding AI Gaming Features
JBL Quantum Introduces the Inclusive Guide Play Feature
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Mixed-Reality Bedtime Apps
Pillow is a Mixed-Reality App for Quest That Supports Relaxation in Bed
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
AI-Advanced 3D Product Tours
Kaon Interactive Introduces Kaon Demo360+TM
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
VR Entertainment Theatres
iQIYI Launched its 'Love Between Fairy and Devil' Experience in Macao
AI-Generated Elizabethan Experiences
The Museum of Shakespeare Will Recreate 16th Century England
Digital Professional VR Headsets
This Office VR Headset Concept by Simon Ljungblahd is Intuitive
3D Holographic Game Experiences
VividQ Launched a New Modern Warfare 2 3D Experience
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
AI Emotional Interaction Technology
Fantasiatoy Unveils a Groundbreaking Product at AVN Expo
Interactive AI Product Demos
DemoDazzle Creates AI Interactive Demos with Human-Like Avatars
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
AR Home Decor Apps
Auki Labs' 'McKenna' Uses Spatial Computing to Simulate Physical Places
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Technology-Fusing Laboratory Spaces
WindsorPatania Architects Designs the XR Lab
AR Try-On Technologies
Nextech3D.ai Intends to Acquire Designhubz to Expand Its E-Commerce Prowess
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Industry-Leading VR Headsets
HTC is Returning to The VR Industry with a New Gaming Headset
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
AR-Enhanced Learning Tools
TutAR Empowers Education with AR-Enabled 3D Teaching Aids for K12
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
AR 3D Model Apps
Arrea is an AR app for iPhone That Lets Users Explore Augmented Reality
Virtual AR Adventures
Spin Genie Launches 'AR Treasure Quest'
Versatile Spatial Computers
The Play for Dream MR Was Unveiled at CES 2025 in Las Vegass
Zoo AR Experiences
The Cincinnati Zoo and Discover Crystal River Florida Launch an AR Experience
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
AR-Enabled Illumination Apps
The Philips Hue App Now Uses LiDAR to Provide an AR Preview
Immersive Space Exhibitions
‘Beyond the Light’ Immerses Guests in NASA’s Scientific Discoveries
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Game-Inspired Aquarium Events
SEA LIFE Locations in AUS/NZ Offer Animal Crossing-Inspired Exhibits
AR Filter Browser Extensions
Snap Integrates its AR Lenses Technology to Chrome Extensions
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey