As of late, messages supporting anti-enhancement in commercials and print media have been a pretty popular trend. Digitally manipulating images of models and celebrities in the name of making them appear more beautiful can be a dangerous thing. These sort of image alterations have been accused of giving people -- namely young women -- an unrealistic and unhealthy view of beauty.
This refreshing cluster of anti-enhancement innovations covers some interesting ground, from models with belly flab to stars sans makeup.
17 Anti-Enhancement Innovations
17
Unretouched Nudetorials
Harper's Bazaar Naked Celebrities Shoot Promotes Natural Bare Beauty
16
Models without Makeup Shoots
Harper's Bazaar Features 90s Mega Models Cosmetics-Free
15
Models With Belly Flab
Lizzie Miller Nixes Airbrushing & Goes Au Naturale in Glamour
14
Anti-Photoshop Artwork
Photography That Gives the Illusion of Digital Enhancements
13
Rebelling Against Photoshop
Flawed Brad Pitt Exposed by Chuck Close in W Magazine
12
Real Beauty
Dove Video Shows Evolution from Real Woman to Billboard Model
11
No Photoshop Editorials
‘Super Models' Go Natural For Hedi Slimane in Vogue Hommes
10
Photoshop Bans
Britain Aims to Asterisk Airbrushing & Eliminate It in Ads Geared at Youth
9
Reverse Photoshopping
Celebrities as Zombies
8
Makeup-Less Magazine Covers
Scarlett Johansson Goes Natural in July Elle France
7
Stars Sans Photoshop
Elle France Shows Natural Female Beauty
6
Fighting Photoshop Rumors
Kim and Khloe Kardashian Defend PETA Ad
5
Stars Sans Makeup
People's Most Beautiful Flaunts Some Natural Faces
4
Airbrush Arguments
Kate Winslet Protests Wrinkle Removal in Magazines
3
Wrinkly Spokesmodels
Brooke Shields Is The New Face of Coppertone NutraShield
2
Au Naturale Editorials
The Unretouched Harper's Bazaar 'Supermodels Supernatural' Photo Spread
1
Model-Free Magazines
Germany's ‘Brigitte' Magazine Bans Professional Models
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
High-Performance Sunscreens
Freaks of Nature Protects Outdoor Athletes & Bolsters the Skin Barrier
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Powered Styling Apps
StyleHack Changes the Way People Dress with AI Style Analysis
Second-Skin Beauty Products
Annabelle Cosmetics' Ultra-Hydrating Tint and Concealer Boost Radiance
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
AI-Generated Human Images
Human Generator is a User-Friendly Tool for Making Models with AI
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Natural Luxurious Makeup Collections
Chanel's Les Beiges Collection Delivers Impeccable Results
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Mobile-Compatible Body Scans
FitnessAI Has Introduced a New BodyScan Feature on its Platform
Beauty-Enhancing Ampoule Drinks
Shiseido's New Drink Format Disrupts Ingestible Beauty Market
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Multi-Action Concealers
The Triclone Skin Tech Concealer Covers, Blurs, Brightens and Depuffs
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
AI-Powered Editing Tools
Photoshop is Enhancing its Capabilities with New and Robust AI Tools
Detoxifying Golden Glow Creams
Embryolisse Introduces its Radiant Complexion Cream in Apricot
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Plant-Based Firming Moisturizers
InnBeauty Project's Extreme Cream Rivals Luxe Moisturizers
Teen-Targeted Skincare Products
InstaNatural Besties Offers Fun Ways for Teens to Enjoy Skincare
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
AI Facial Treatment Visualizers
The Skincare Pro Aesthetic Simulator Visualizes Procedures
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Cell-Harnessing Luxury Skincare Lines
Exoceuticals Helps Enhance Glow & Improve One's Complexion
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Invisible Pimple Patches
Starface's Hydro-Star Clear Patches Provide Discreet Protection
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Upcycled Algae Makeup
The Unseen Beauty's Absorption Collection Uses Living Ink's Algae Black
Luxe Regenerative Serums
Angela Caglia's Cell Forté Serum is Powered by Proprietary BIOMSC Tech
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Fact-Checking Skincare Campaigns
CeraVe's #FactCheckYourFeed Campaign Stars Jack Whitehall
Invisible Acne Patch Lines
Franz Skincare Debuts Three Virtually Invisible Patches for Acne
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
DHA-Infused Contour Sticks
This Dolce Glow Innovation Combines Makeup, Skincare and Tanning
Beauty-Branded Film Series
e.l.f. Beauty will Debut 'Show Your(s)e.l.f.' at Art Basel Miami Beach
Masculine Hybrid Skincare Ranges
Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Holistic Anti-Aging Products
The Beauty Kitchen Pure Source Collagen Collection is Sustainable
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Reality TV Cosmetic Campaigns
The IT Cosmetics 'Keep IT Real' Campaign Takes a Comedic Approach
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Proactive Modern Skincare Lines
Mimosa Lane Enters the Beauty Market, Focusing on Sun Protection
Actor-Supported High Jewelry Campaigns
BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn
Protective Color Cosmetics
Screensaver Makes Color Cosmetics with Blue Light-Blocking Benefits
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Celebrity-Backed Wellness Supplements
iHerb Introduces a New Line of Wellness Supplements
Tech-Enhanced Facial Workouts
NuFACE's Fitness For Your Face Introduces a New Facial Workout
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
Multitasking Body Serums
An Award-Winning Facial Retinol Inspired the Body Reform Treatment Serum
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Stackable Skincare Treatments
Dr. Few Skincare Shares Clean, MD-Formulated Skincare
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
All-Over Sculpting Correctors
The Instant Perfector Corrects & Protects with a Lasting Formula
Breakthrough Collagen Delivery Systems
The INGENIOUS Beauty Supplement Boosts Collagen Absorption
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Inflammaging Serums
Eyeam's Inflammaging Skin Solution Targets Premature & Preventative Ageing
Filling Facial Creams
MAËLYS' TOO-BOOSTED Enhances the Appearance of Skin Fullness
Celebrity-Backed Injectable Campaigns
Demi Lovato is Xeomin's New Self-Love-Promoting Ambassador
Scar Tissue-Evading Implants
This Medical Implant Alters Drug Delivery to Curb Scar Tissue Impact
Elegant Pressed Finishing Powders
Michelle Phan & Em Cosmetics Debut Portrait Mode Setting Powder
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Skin-Smoothing Gel-Creams
Clarins' Body Fit Active Visibly Lifts, Tightens & Targets Cellulite
Featherweight Skin-First Foundations
No Makeup Makeup Foundation is Hydrating & Skin-Nourishing
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
AI Video Advertisement Generators
AdCreative.ai Showcases anAI-Powered Product Videoshoot Model
Science-Backed D2C Skincare
Deinde is Using Science to Reduce Signs of Aging
Multi-Action Gut Supplements
Nue's Gut Barrier+ Formulas Enhance Skin, Sleep & Stomach Comfort
Glowing Melanated Skin Products
Jergens Melanin Glow Moisturizing Glow Enhancer for Face is Bright
Tattoo-Style Pimple Patches
ZitSticka x Jonboy Tattoo Undercover Patches Feature Custom Designs
Cell Renewal Body Treatments
The Body Retinoil by Mantle Features an Advanced, Face-Grade Retinoid
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Spot-Correcting Skincare Lines
HYPHEN Debuts a Line of Acne-Fighting Skincare for Indian Consumers
AI Lifestyle Image Generators
SceneMagic AI Turns Basic Product Images Photorealistic
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Patch-Style Makeup Products
These Fazit Makeup Patches Come in Two Varieties
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Neutral-Toned Acne Patches
Starface Launches a Clear Version of its Iconic Pimple Patches
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
Modeling Pack Kits
MEDIHEAL's New Derma Modeling Packs Offer Simple At-Home Esthetics
Radiant Longevity Skincare
Nobiesse Formulates Face and Body Products with Methylene Blue
Goal-Oriented Health Apps
The 'Bright' App Offers a Holistic View of One's Health
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Ethical GenAI Tools
Brandtech Group's Bias Breaker Produces More Diverse and Inclusive Images
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
AI-Powered Digital Eraser Tools
Adobe Announces the Generative Remove AI Tool for Editing
Machine Learning Face Blurring
Blur Faces Helps Protect People's Identities in Photos