InnBeauty Project's Extreme Cream Rivals Luxe Moisturizers
Laura McQuarrie — January 31, 2024 — Fashion
References: innbeautyproject & byrdie
InnBeauty Project's Extreme Cream is a firming and lifting moisturizer that boasts a plant-based formula, plus benefits from bio-retinol, peptides and a ceramide complex. This affordable cream rivals the properties of luxurious skincare products that come with a high price tag, and it promises to leave skin feeling nourished and glowing.
While InnBeauty Project got its start targeting Gen Z users and filling a gap in the market for clean beauty staples for this demographic, its products have gone on to capture the hearts of a wider audience. Extreme Cream helps to address concerns from its expanding customer audience, specifically targeting signs of aging. This luxe moisturizer is clinically proven to visibly lift, firm and contour the face, all the while smoothing the appearance of fine lines and deep wrinkles.
While InnBeauty Project got its start targeting Gen Z users and filling a gap in the market for clean beauty staples for this demographic, its products have gone on to capture the hearts of a wider audience. Extreme Cream helps to address concerns from its expanding customer audience, specifically targeting signs of aging. This luxe moisturizer is clinically proven to visibly lift, firm and contour the face, all the while smoothing the appearance of fine lines and deep wrinkles.
Trend Themes
1. Plant-based Firming Moisturizers - InnBeauty Project's Extreme Cream is a plant-based firming and lifting moisturizer that rivals expensive luxury skincare products.
2. Affordable High-performance Skincare - InnBeauty Project's Extreme Cream offers the benefits of expensive skincare products at an affordable price.
3. Expanding Customer Audience - InnBeauty Project's products are attracting a wider range of customers beyond Gen Z.
Industry Implications
1. Beauty and Skincare - InnBeauty Project's Extreme Cream disrupts the beauty and skincare industry with its plant-based formula and affordable pricing.
2. Anti-aging Products - InnBeauty Project's Extreme Cream serves as a disruptive innovation in the anti-aging products industry with its firming and lifting capabilities.
3. Clean Beauty - InnBeauty Project's Extreme Cream caters to the clean beauty trend by offering a plant-based formula.
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