Even though there is no shortage of car commercials out there that are extremely innovative, entertaining and engaging, these examples of advertising in cars do not actually advertise the automobiles they take place in. Instead the cars are used as a vehicle for marketing.
For example, there are many safety-promoting organizations out there whose ads take place in moving vehicles, such as GoPro car crash campaigns, brutal distracted driving ads and driving selfie awareness ads. Others use the speed of cars to market the desirability of their product, like car chase chocolate ads and food-scented cabs. Some brands highlight the emotional element of cars, as seen in heartwarming cab-sharing campaigns, hangover-curing cab rides and vibrant road trip fashion ads. Of course, advertising in cars can also be used for dramatic effect, like Pepsi's reprisal car chase pranks.
27 Examples of Advertising in Cars
27
Vibrant Road Trip Fashion Ads
The Juicy Couture SS14 Campaign Stars Models Rosie and Emily
26
Driving Selfie Awareness Ads
These YASA Ads Show the Results of Taking a Selfie While Driving
25
Urban Explorer Fashion Ads
The DKNY Fall 2013 Ad Campaign Stars an Edgy Cara Delevingne
24
Test Drive Prank Ads
Watch What Happens When Jeff Gordon Pulls Stunts in this Pepsi Commercial
23
Car-Lounging Fashion Ads
The Pepe Jeans London SS14 Campaign Stars Behati Prinsloo
22
Collaborative Auto-Inspired Fashion
Barbour for Land Rover Clothing Brings the Best of Both Brands
21
Opposite Canine Experiences
Panasonic Nanoe Automotive Air Conditioning Campaign is Cleverly Cute
20
Skincare Diagnostic Buses
Shiseido's Bus Offers Women a Look into Their Skincare Future
19
Mini Makeover Taxi Rides
The Birchbox UK London Taxi Cabs Gives Free Rides and Beauty Touch-Ups
18
Unexpected Drive-Thru Pranks
The McDrive Surprise Delivered a Funny April Fool's Prank
17
Autobot Car Ride Campaigns
Ride Share Service Uber Now Offers Rides by Optimus Prime Truck
16
Brutal Distracted Driving Ads
This Ad Aims to Discourage Text Messaging While Driving
15
Beat-Up Cab Installations
This Promotional Marketing Stunt Takes an Axe to an NYC Cab
14
Hangover-Curing Cab Rides
The Kab-U-To Work Taxi Serves Soup, Orange Juice and Mints
13
Reprisal Car Chase Pranks
Pepsi Devises Another Jeff Gordon Prank to Prove That It's Real
12
Grocery-Covered Cars
The Tesco Car is Lined with Groceries
11
Theatrical Taxi Rides
This Friendly Cab Driver's Life Story Sounds Like the Plot of Othello
10
Bear-Patterned Olympic Taxis
The Chengdu 'Panda Cabs' Are a Hit with London Locals
9
Heartwarming Cab-Sharing Campaigns
This Coca-Cola Christmas Ad Encourages Sharing Taxi Rides
8
Anti-Abuse Taxi Rides
KAFA's Driving Change Campaign Makes for an Uncomfortable Taxi Ride
7
GoPro Car Crash Campaigns
Brenda Holmes Releases Footage of Her Son's Death to Promote Road Safety
6
Car Chase Chocolate Ads
This KitKat Ad Takes a Break from Life and Goes on a Police Chase
5
City-Searching Beer Ads
Heineken: The City Sets One Man on a Wild Goose Chase
4
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
3
Artistic Camper Ads
This Kleenex Commercial Uses the Tissue To Create Dusty Rear Window Art
2
Electric Taxi Ride Savings
Nissan LEAF '6XCHEAPER' Campaign Demonstrate Affordability of EVs
1
Workout-Encouraging Taxis
Coca-Cola Chile Set Up Incentive to Exercise Inside Taxis
Related Ideas
Dynamic Silhouette Car Concepts
The Mercedes Dresscode Concept by Jeongtae Lee is Adaptable
Multifunctional Micro-Camper Vans
The Toyoya Kayoibako Prioritizes Flexibility
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Cubic Convertible Camping Vans
The Adria 'MODE' is Ready for Camping Trips in 30-Minutes
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Hotel Room Vehicle Designs
The Mercedes x Belmond Vision Pullman Express is a Hotel on Wheels
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Customized Soccer Team Cars
Audi Unveils 2024 MLS Cup Championship Celebratory Wrapped Vehicles
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Exquisitely Elegant Electric Cars
The 'Model 01' Adopts a Classy, Minimalist Aesthetic
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Car-Themed Film Contests
The Lexus Film Masters Challenge Spotlights Emerging Canadian Filmmakers
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Pop Artist-Designed Auction Cars
Jeff Koons Designs a Dynamic BMW 850i xDrive Gran Coupe
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
Romantic Luxury Vehicle Ads
Mercedes-Benz' G-Class STRONGER THAN DIAMONDS Edition Celebrates Love
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Vivaciously Redefined Car Brands
Jaguar Debuts its 'Copy Nothing' Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Panda-Inspired Retro Car Conepts
Fiat's New City Car Concept is Dubbed the Mega-Panda
Branded SUV Camping Systems
The Porsche Canopy Tent Offers an Easy Glamping Experience
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Versatile Commercial Van Options
The New Volkswagen Transporter Comes in Several Drive Systems
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Eco Police Vehicle Designs
This Police Car Interior by David Dahlberg is Ultra-Modern
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Convertible Commercial RV Vans
Nissan and PlugVan Partnered to Showcase the Plug Module
Artfully DIY-Wrapped Minibuses
Volkswagen Presents the All-Electric ID.Buzz Microbus
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Automotive Brand Decor Toys
The Rolls-Royce Cameo Toy Car is Made of High-End Materials
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Movie-Inspired Truck Commercials
Ram Truck Partners with Universal Pictures, Warner Bros. Pictures
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Actor-Backed Electric Automobile Campaigns
Bradley Cooper Stars in the Rise of Electric Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Wintry Automobile Campaigns
Lexus Debuts its Annual 'December to Remember' Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
AI Video Advertisement Generators
AdCreative.ai Showcases anAI-Powered Product Videoshoot Model
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Eco-Friendly Cafe Vehicles
This Conceptual Solar-Powered Coffee Truck Operates Anywhere
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Painting-Inspired Artful Cars
The New BMW Art Car Takes the M Hybrid V8 As the Canvas
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
In-Car Conversation Cards
Kelley Blue Book's "Car-fessional" Cards Inspire Family Connection
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Elf-Inspired Cars
Turo Debuts Elfmobiles in NYC to Celebrate the 20th Anniversary of the Elf Movie
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
In-Car Gaming Systems
Volkswagen Will Feature AirConsole's Video Games in its Vehicles
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
New York-Centric Campaigns
Bergdorf Goodman’s ‘Toast of the Town’ Campaign Celebrates New York
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad