Shiseido's Bus Offers Women a Look into Their Skincare Future
Laura McQuarrie — June 11, 2014 — Marketing
References: facebook & japantrends
Japanese cosmetics company Shiseido now has a big red bus driving around Tokyo, offering women a chance to see what their skin might look like in the future. The 20-minute sessions begin with a woman having her skin photographed by a red 'Magic Ring,' which makes note of five different elements. After this analysis, the results are given for women to take home, so that they can study, understand and better address the unique skincare issues that they are likely to face in the coming years.
The pop-up bus skincare consultations are part of a campaign for Shiseido's SK-II Facial Treatment Essence, enriched with Pitera, vitamins and amino acids known to play a part in cell renewal and in turn result in healthy and radiant skin.
The pop-up bus skincare consultations are part of a campaign for Shiseido's SK-II Facial Treatment Essence, enriched with Pitera, vitamins and amino acids known to play a part in cell renewal and in turn result in healthy and radiant skin.
Trend Themes
1. Personalized Skincare - The use of diagnostic technology to provide personalized skincare recommendations presents opportunities for customization and targeted solutions for consumers.
2. Predictive Beauty - The ability to show customers their potential skincare issues in the future allows brands to offer proactive solutions and products based on predictive analysis.
3. Mobile Skincare Services - The introduction of skincare diagnostic buses demonstrates the potential for mobile services to bring personalized skincare consultations and analysis directly to the consumer.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage diagnostic technology to develop personalized skincare products and services that cater to individual needs and address specific concerns.
2. Beauty Tech - The beauty tech industry can explore the integration of diagnostic tools into skincare devices and apps, offering consumers the ability to monitor their skin health and receive tailored recommendations.
3. Health and Wellness - The health and wellness industry can incorporate skincare diagnostics as part of a holistic approach to promoting overall well-being, emphasizing the importance of skincare in self-care routines.
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