The McDrive Surprise Delivered a Funny April Fool's Prank
Laura McQuarrie — April 10, 2014 — Marketing
References: mcdonalds & creativecriminals
For April Fool's Day this year, McDonald's set up the 'McDrive Surprise' prank, which was incredibly simple, but effective at catching people off guard.
After ordering a meal at a McDonald's drive-thru, people then proceeded to go and pick up their orders, only to have their meals handed to them by the most bizarre characters, including a man in a spacesuit, a Marie Antoinette-like woman singing opera and a rapper and his backup dancers. Most of these are completely silly and smile-inducing, although there's one scary horror movie character and a kissing couple thrown in there for good dose of awkwardness.
Although the premise is pretty straightforward, it's an excellent way for the fast food giant to reiterate how much fun can be had at its restaurant, even for something as quick as a drive-by meal pick up.
After ordering a meal at a McDonald's drive-thru, people then proceeded to go and pick up their orders, only to have their meals handed to them by the most bizarre characters, including a man in a spacesuit, a Marie Antoinette-like woman singing opera and a rapper and his backup dancers. Most of these are completely silly and smile-inducing, although there's one scary horror movie character and a kissing couple thrown in there for good dose of awkwardness.
Although the premise is pretty straightforward, it's an excellent way for the fast food giant to reiterate how much fun can be had at its restaurant, even for something as quick as a drive-by meal pick up.
Trend Themes
1. Interactive Drive-thru Experiences - There is an opportunity for restaurants and fast food chains to create interactive and entertaining drive-thru experiences, similar to McDonald's 'McDrive Surprise' prank.
2. Unconventional Customer Interactions - Companies in various industries can explore unconventional and unexpected ways to interact with their customers, inspired by the surprising characters handing out meals in the 'McDrive Surprise' prank.
3. Enhancing Brand Perception Through Humor - Brands can leverage humor and unexpected experiences, like the entertaining characters in the 'McDrive Surprise' prank, to enhance their brand perception and create memorable moments for customers.
Industry Implications
1. Fast Food Restaurants - Fast food chains can embrace disruptive innovation by implementing interactive drive-thru experiences to enhance customer satisfaction and engagement.
2. Retail and Hospitality - Businesses in the retail and hospitality sector can experiment with unconventional customer interactions to surprise and delight their customers, gaining a competitive advantage.
3. Marketing and Advertising - The use of humor and unexpected experiences, as demonstrated by the 'McDrive Surprise' prank, can be a disruptive innovation opportunity for marketing and advertising agencies to create memorable and impactful campaigns.
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