We've featured a lot of incredible catwalk shows with some pretty outrageous features. From supermarket aisles as catwalks to monks on the catwalk, designers will do anything to raise buzz about their shows. We've seen an incredible Fendi show on the Great Wall (yes, the one in China) and just this past Fashion Week, we see Starbucks make its runway debut thanks to Canadian designers DSquared.
Implications - The catwalk represents the avant-grade of the fashion world. Consumers, regardless of their interests, are always fascinated by what's on the cutting edge. Companies should consider making special insider information available to premium customers, either as a real-world or digital experience.
39 Incredibly Memorable Catwalks

38
Real Gypsies As Models
Vivienne Westwood Controversial Milan Menswear Runway

37
Naked Showers on the Runway
Rosa Chá SS 2009

36
Mankinis on the Catwalk
Alexander McQueen's Borat Inspiration
35
Rubbish Runway Collection
Avsh Alom Gur Makes Zoolander's Derelict a Reality
34
Starbucks on the Runway
Dsquared Fall 2009 Show Had Runways Clinging to Branded Cups
33
Sinful Catwalk Icons
Ricardo Oyarzun's 'Virgin Mary' Models Rock Unholy Cleavage
32
Seniors on the Catwalk
Yohji Yamamoto's Paris Runway
31
Monster Fashion
Cibeles Runway Full of Models With Bizarre Looks
30
Catwalk Afros
Sonia Rykiel's 40th Anniversary at Paris Fashion Week
29
Sacrilegious Catwalk Icons
Ricardo Oyarzun's Virgin Mary Models Rock Unholy Cleavage
28
Catwalk Politics
Jean-Charles de Castelbajac Glittery Obama Fashion
27
Seniors on the Catwalk (Again)
Ann Demeulemeester Spring 2009
26
Pets on the Runway
New Year Dog Party in Tokyo
25
Middle-Aged Catwalkers
Golden Girl Pamela Anderson Models at 40 For Richie Rich
24
Wet is the New Dry
D&G and Alexander McQueen Get Wet on the Runway
23
High Tech Fashion Runways
Vivienne Tam's HP LapTop Makeover
22
Male Trenchcoats on Fake Streets
Dries Van Noten Spring 2009 Runway Review
21
One-Model Runways
Shalom Harlow Struts Solo For Viktor & Rolf Spring 2009 RTW
20
Ballsy Fashion Shows
German Spherical Catwalk Extravaganza
19
Persian Rug Runways
Iran Takes Traditional Costume to the Catwalks
18
Barefoot on The Runway
Not-So-Ready-To-Wear Footwear at Brian Reyes Fall 2009
17
Edible Runways
Etro's Farm Fresh Fashion
16
LEGO Fashion Shows
Jean-Charles de Castelbajac's Toy Runway
15
Monks on the Catwalk
A Fashion Show To Win Back Buddhist Believers
14
Catwalk-Crashing Promo Stunts
Borat Storms Milan
13
Male Job Hunting Fashion
Louis Vuitton Fall 2009 Men's Runway Looked Like Wallstreet
12
Clothing Line Catwalk Battles
Rocawear vs. Ve'Cel at Fashion Rock Night 2009
11
Crash Helmet Fashion
Avakian Puts Darth Vader on the Runway
10
Illuminated Catwalk Sidewalks
Enables LED Moonwalking, Michael Jackson Not Included
9
Double Runway Models
Armani Uses the Buddy System for Fall 2009
8
Sliding Catwalks
Neon Makes Strutting Even Harder
7
Patient Fashion
Jenna Karl's Creepy Catwalk
6
Prison Runway Shows
Fashion Created Behind Bars
5
Supermarket Aisles as Catwalks
The SPRMRKT Guerrilla Fashion Show
4
Siamese Fashion Twins
Terrifying Catwalk Masks
3
Presidential Catwalk Mania
Barack Obama's Face Hits the Roman Runways
2
Criminal Lineup Catwalks
Maison Martin Margiela Menswear Modeled Behind 2-Way Mirrors
1
Chronicling Catwalk Disasters
Videographers Compile Collections of Vicious Runway Wipeouts
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Fashion Legend Barbie Dolls
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Inclusive Mobility-Focused Fashion
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Luxe Fashion Flagship Stores
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Outdoor-Ready Luxurious Fashion Series
Fendi Unveils its Latest Collection Made for FW24
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5g-Enabled Retail Showcases
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CGI-Created Fashion Campaigns
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Sculptural Luxury Fashion Stores
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Metaverse-Launched Luxury Fashion Collections
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Exaggerated Holiday Displays
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Refined Quiet Luxury Apparel
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Spring-Ready Premium Fashion Boots
Fendi and Red Wing Create Boots for Spring/Summer 2025
Curated Online Fashion Storefronts
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Concept-Driven Retail Experiences
Artist Miya Ando X Saint Laurent Create an Immersive Exhibition
Celebrity-Led Luxury Handbag Campaigns
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Multi-Sensory Flagship Stores
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Cinematic New Year Campaigns
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Tailored Retail Experiences
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Staircase-Centric Flagship Stores
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Cowboy-Inspired Runways
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Consumption-Inspired Fashion Capsules
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Gen Z-Centric Campaigns
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Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Dynamic Sci-Fi Fashion Collabs
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Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
Retail Overconsumption Campaigns
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GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Authentic Streetwear Stores
eBay's Canal Street Wear Features On-Site Authentication
Bold Fashion Runway Statements
Madre Natura Introduces The Last Season Collection
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Art Gallery-Inspired Luxury Shops
Proenza Schouler is Gearing Up to Open Its Flagship Store
Regenerative Designer Fashion Shows
eBay will Host an 'Endless Runway' Showcasing Pre-Loved Looks
Curated Intimate Retail Experiences
Alaïa Flagship Store in London Was Recently Redesigned
Futuristic Corporate Fashion Shows
Hugo Boss FW 23 Featured Sophia the Robot
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Craftsmanship-Centric Artful Exhibitions
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Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
New Year-Inspired Fashion Collections
Alexander McQueen Launched a 2025 Lunar New Year Campaign
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Luxury Fabric Pop-Ups
The Extreme Cashmere Pop-Up Brings Luxe Sustainability to NYC
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Gamified Fashion Customizations
DKNY x FashionVerse Create an Immersive Fashion-Forward Universe
Conscious-Focused Retail Stores
ATLAS Opens its Doors in Westfield Century City
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
High Fashion Workwear Boots
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Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
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Versace Integrates the Bright Crystal Perfume to Shoes
Traveling Fashion Showcases
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Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
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Kendall Jenner and FWRD Reunite for a Curated Spring 2025 Edit
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Chunky Patterned Sneaker Models
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Social Shopping Networks
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Brand Refresh Preview Events
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Luxe Spring-Centric Bold Fashion
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The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Luxe Organically Shaped Shoes
MAD Architects and Fendi Create a Dynamic Sneaker Model
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Floral-Imbued Fashion Exhibits
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Coming-of-Age Runway Shows
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Authentic Fashion House Campaigns
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One-Legged Luxury Fashion Jeans
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Human Connection-Themed Art Installations
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Fashion Collaborative Sneaker Models
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Expansive Month-Long Fashion Celebrations
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Luxurious Retail Boutiques
Salvatore Ferragamo Inaugurates Its Newly Redesigned Boutique
Youth Intern Social Stunts
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Stylistic Footwear Campaigns
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Luxury Cruise Fashion Lines
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Grande Shimmeering Runway Shows
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Cinematic Thriller-Inspired Runways
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Retailer-Backed Holiday Experiences
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Short-Form Fashion Competitions
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Asian Designer Furniture Exhibitions
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