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Sacrilegious Catwalk Icons

Clean the Sky - Positive Eco Trends & Breakthroughs

Ricardo Oyarzun's Virgin Mary Models Rock Unholy Cleavage

— January 20, 2009 — Social Good
Ricardo Oyarzun is a Chilean fashion designer who has caused a tremendous brouhaha in Chile because he plans to dress up his models as the Virgin Mary for a fashion show. In and of itself, using the venerated icon as a theme is bad enough for some people. What makes the controversy even worse is that Oyarzun’s models will drop a significant amount of very unholy cleavage at the event.

As expected, the usual suspect, the Catholic Church, has condemned the fashion event and has even tried to block it in a court of law.

Reuters notes that, “[Oyarzun] said his designs—which include halos, look as though they come from a nativity scene and include religious icons—were inspired by the Virgin Mary but not intended to represent her.”

May the Mother of God help us all.

Note: Images 3 to 5 come from Oyarzun’s previous shows.
Trend Themes
1. Religious-themed Fashion Shows - Incorporating religious themes into fashion shows provides a disruptive innovation opportunity for designers to create unique and controversial collections.
2. Controversial Runway Models - Using unconventional models, such as religious icons, for runway shows offers a disruptive innovation opportunity for fashion brands to generate buzz and stand out in a crowded market.
3. Intersection of Religion and Fashion - The intersection of religion and fashion presents a disruptive innovation opportunity for designers to push boundaries and challenge societal norms with their collections.
Industry Implications
1. Fashion Design - Fashion designers can embrace controversial themes in their designs to create disruptive innovation opportunities and challenge societal norms.
2. Event Planning - Event planners can generate buzz and attention for fashion shows by staging them in unconventional venues that match the theme of the collection.
3. Marketing and Public Relations - Marketing and public relations professionals can leverage controversial themes to generate buzz for fashion shows and attract attention from the media and consumers alike.
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