New Year Dog Party in Tokyo
References: petfashionweek & news.independent
If it's become almost main-stream to dress dogs in human-inspired fashions, then why not host a fashion show for them? In 2007, we saw Pet Fashion Week take place in New York, but this weekend, Tokyo held a canine-exclusive runway show at the New Year Dog Party.
Strutting the catwalk (dogwalk?) was a perfectly groomed four-legged models, a thrilling sight for the approximately 20,000 canine-loving spectators that had gathered for the event.
Picture tall greyhounds in Rasta hats, poodles in polka dots and cute little shih-tzus dressed like hardcore bikers. "The pièce de résistance was a £10,000 Swarovski crystal-studded dog coat on the back of a dachsund, created by the canine fashion designer Manfred of Sweden," according to the Independent.
It wasn't just fashion at the event either; over 60 companies gathered to display accessories and pet homes as well as services like doggy yoga classes, resorts and spas.
"One in five families has a dog in Japan and they are treated not like pets, but like part of the family," even producer, Kumi Shiraishi said.
"As our population is declining, fewer women are having babies, more people are working and many people feel lonely. As a result, a pet dog is the perfect companion. Sooner or later, the number of pet dogs will be higher than the number of children. That is how much Japan loves its dogs."
While humanizing animals may have some people barking mad, it can't be denied that there is a huge market for pet products, from fashion to pet rental services.
Strutting the catwalk (dogwalk?) was a perfectly groomed four-legged models, a thrilling sight for the approximately 20,000 canine-loving spectators that had gathered for the event.
Picture tall greyhounds in Rasta hats, poodles in polka dots and cute little shih-tzus dressed like hardcore bikers. "The pièce de résistance was a £10,000 Swarovski crystal-studded dog coat on the back of a dachsund, created by the canine fashion designer Manfred of Sweden," according to the Independent.
It wasn't just fashion at the event either; over 60 companies gathered to display accessories and pet homes as well as services like doggy yoga classes, resorts and spas.
"One in five families has a dog in Japan and they are treated not like pets, but like part of the family," even producer, Kumi Shiraishi said.
"As our population is declining, fewer women are having babies, more people are working and many people feel lonely. As a result, a pet dog is the perfect companion. Sooner or later, the number of pet dogs will be higher than the number of children. That is how much Japan loves its dogs."
While humanizing animals may have some people barking mad, it can't be denied that there is a huge market for pet products, from fashion to pet rental services.
Trend Themes
1. Pet Fashion Show - The rise of pet fashion shows presents opportunities for innovative designers to create unique and stylish clothing for pets.
2. Pet Accessories Industry - The growing demand for pet accessories opens up opportunities for entrepreneurs to develop and market innovative products like designer collars, leashes, and fashionable pet beds.
3. Pet Services Market - The booming pet services market, including doggy yoga sessions, resorts, and spas, offers opportunities for entrepreneurs to introduce innovative and premium pet services to cater to the increasing demand.
Industry Implications
1. Fashion Industry - The fashion industry can tap into the pet fashion trend and collaborate with pet fashion designers to create pet-inspired collections and accessories.
2. Pet Products Industry - The pet products industry can innovate and expand its offerings to include trendy and fashionable pet clothing, accessories, and rental services.
3. Wellness and Leisure Industry - The wellness and leisure industry can explore pet-focused services, such as doggy yoga classes and pet spas, to cater to the growing demand for premium pet experiences.
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