Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Pets on the Runway

Clean the Sky - Positive Eco Trends & Breakthroughs

New Year Dog Party in Tokyo

— January 14, 2008 — Unique
If it's become almost main-stream to dress dogs in human-inspired fashions, then why not host a fashion show for them? In 2007, we saw Pet Fashion Week take place in New York, but this weekend, Tokyo held a canine-exclusive runway show at the New Year Dog Party.

Strutting the catwalk (dogwalk?) was a perfectly groomed four-legged models, a thrilling sight for the approximately 20,000 canine-loving spectators that had gathered for the event.

Picture tall greyhounds in Rasta hats, poodles in polka dots and cute little shih-tzus dressed like hardcore bikers. "The pièce de résistance was a £10,000 Swarovski crystal-studded dog coat on the back of a dachsund, created by the canine fashion designer Manfred of Sweden," according to the Independent.

It wasn't just fashion at the event either; over 60 companies gathered to display accessories and pet homes as well as services like doggy yoga classes, resorts and spas.

"One in five families has a dog in Japan and they are treated not like pets, but like part of the family," even producer, Kumi Shiraishi said.

"As our population is declining, fewer women are having babies, more people are working and many people feel lonely. As a result, a pet dog is the perfect companion. Sooner or later, the number of pet dogs will be higher than the number of children. That is how much Japan loves its dogs."

While humanizing animals may have some people barking mad, it can't be denied that there is a huge market for pet products, from fashion to pet rental services.

Trend Themes
1. Pet Fashion Show - The rise of pet fashion shows presents opportunities for innovative designers to create unique and stylish clothing for pets.
2. Pet Accessories Industry - The growing demand for pet accessories opens up opportunities for entrepreneurs to develop and market innovative products like designer collars, leashes, and fashionable pet beds.
3. Pet Services Market - The booming pet services market, including doggy yoga sessions, resorts, and spas, offers opportunities for entrepreneurs to introduce innovative and premium pet services to cater to the increasing demand.
Industry Implications
1. Fashion Industry - The fashion industry can tap into the pet fashion trend and collaborate with pet fashion designers to create pet-inspired collections and accessories.
2. Pet Products Industry - The pet products industry can innovate and expand its offerings to include trendy and fashionable pet clothing, accessories, and rental services.
3. Wellness and Leisure Industry - The wellness and leisure industry can explore pet-focused services, such as doggy yoga classes and pet spas, to cater to the growing demand for premium pet experiences.
3.5
Score
Popularity
Activity
Freshness