Barack Obama's Face Hits the Roman Runways
lourdes sanchez bayas — February 3, 2009 — Fashion
References: uk.reuters
You’d think that after Barack Obama was voted into the White House, the worldwide mania and cult of personality surrounding the Commander in Chief, would have reached its crescendo and abated a little bit.
A couple of months ago, French designer Jean-Charles de Castelbajac’s Paris runway featured a model wearing a dress with President Obama’s image on it. Just recently, the mania over the 44th President reached the catwalks of Rome, where Italian haute couture fashion designer Guillermo Mariotto sent a model down his runway wearing a red and beige kaftan emblazoned with Shepard Fairey’s portrait of Obama.
The model showcased the kaftan during Gattinoni’s Rome Fashion Week Haute Couture Spring/Summer 2009 show on February 1, 2009.
Note: The last two images come from Jean-Charles de Castelbajac’s Paris runway.
A couple of months ago, French designer Jean-Charles de Castelbajac’s Paris runway featured a model wearing a dress with President Obama’s image on it. Just recently, the mania over the 44th President reached the catwalks of Rome, where Italian haute couture fashion designer Guillermo Mariotto sent a model down his runway wearing a red and beige kaftan emblazoned with Shepard Fairey’s portrait of Obama.
The model showcased the kaftan during Gattinoni’s Rome Fashion Week Haute Couture Spring/Summer 2009 show on February 1, 2009.
Note: The last two images come from Jean-Charles de Castelbajac’s Paris runway.
Trend Themes
1. Cult of Personality Fashion - Disruptive innovation opportunity: Designing clothing and accessories featuring images of popular political figures.
2. Political Iconography in Fashion - Disruptive innovation opportunity: Incorporating portraits of iconic political figures into fashion designs.
3. Celebrity-inspired Runway Trends - Disruptive innovation opportunity: Creating runway fashions that showcase images and motifs of famous celebrities.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Collaborating with artists to create unique and iconic fashion pieces.
2. Political Advertising - Disruptive innovation opportunity: Utilizing popular political figures to promote fashion brands.
3. Event Planning - Disruptive innovation opportunity: Incorporating political themes and imagery into fashion shows and other events.
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