Jean-Charles de Castelbajac's Toy Runway
lourdes sanchez bayas — November 7, 2008 — Marketing
References: highsnobiety
Let me start out by declaring that I have always loathed anything LEGO--that is, until I saw this really enchanting video.
Jean-Charles de Castelbajac, a French fashion designer, came up with the novel idea of doing virtual fashion shows using only LEGOS as his sets, models and audience.
De Castelbajac, who joined the legions of president-elect Barack Obama’s admirers by showcasing a collection of Obama-inspired wear recently, surprised the fashion industry with his quirky choice of this virtual venue.
And on a different note, I could have sworn that I saw Anna Wintour’s LEGO mug in there.
Jean-Charles de Castelbajac, a French fashion designer, came up with the novel idea of doing virtual fashion shows using only LEGOS as his sets, models and audience.
De Castelbajac, who joined the legions of president-elect Barack Obama’s admirers by showcasing a collection of Obama-inspired wear recently, surprised the fashion industry with his quirky choice of this virtual venue.
And on a different note, I could have sworn that I saw Anna Wintour’s LEGO mug in there.
Trend Themes
1. Virtual Fashion Shows - Leveraging virtual platforms like LEGO to showcase fashion collections opens up new possibilities for engaging audiences.
2. LEGO in Fashion - The use of LEGO in fashion design and runway shows brings a playful and unconventional element to the industry.
3. Novelty Marketing - Creative and unexpected marketing strategies, such as LEGO fashion shows, can help brands stand out and make a lasting impression.
Industry Implications
1. Fashion Design - Fashion designers can explore the use of LEGO and virtual platforms to showcase their collections in unique and innovative ways.
2. Toy Manufacturing - Toy manufacturers can collaborate with fashion designers to create LEGO fashion sets and accessories, tapping into a new market segment.
3. Event Planning - Event planning companies can offer virtual fashion show services using LEGO as a creative and interactive event concept.
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