Product Placement: You’ve seen it in movies, you see it on every reality show… but where else? Become aware of it, and you’ll start to notice it everywhere. Take cell phones for example. If you really tune in and pay attention, you’ll notice that paparazzi photos now serve as daily advertisements for Blackberry or that music videos serve as an easy platform for singers like Britney Spears or Christina Aguilera to flaunt the latest smart phone.
Check out the cluster below for some of the innovative ways in which products are now getting buzz; whether intentional or not on the advertiser’s part, and consciously or unconsciously taken in by you, the fact remains that you’re being exposed to ‘stuff’ all day, every day as long as you’re checking out the media.
24 Innovative Product Placements

22
iPod Bikini
Did Apple Buy Product Placement in the Sports Illustrated Swimsuit Issue?

21
Playing Dead in Public Places
Shockvertising at its Finest

20
Gossip Girl Fashion a Click Away
StarBrand Sells TV Styles
19
Superstar Product Placement
Nokia in Britney Spears' Womanizer
18
Product Placement in Porn
17
Product Placement in Video Games
16
Masterful Retail Photography
Erwin Olaf's Stellar Artistic Product Placement Work
15
Paparazzi Product Placement
A-List Celebs Happily Flaunt Their Blackberry Bolds For the Camera
14
In Game Product Placement: Select Racer's Attire in Test Drive Unlimited
13
Hip-Hop Goes Commercial
12
How product placement will fund the future of movies.
11
Interactive Awesome
The Twix 'Get the Girl' Choose Your Own Adventure
10
Music Video Product Placement
Christina Aguilera ‘Keeps Gettin Better'
9
Fashion Product Placement
Gossip Girl Boosts Alexandra Vidal
8
Consumer Product Placement
Sprint's Samsung Instinct Ad
7
Product Placement in News Casts
KVVU Newsers Love McDonald's Ice Coffee
6
Product Placement in Hotels
iMacs in Every Room
5
Music Video Advertisement
Alesha Serenades a Ford Focus
4
Product Placement in the Home
Sprint Instinct Offers Cash to 'Sell Out' Your Family
3
Brand-Integrated Film Posters
Tracking Product Placement in Movies
2
Fake TV Shows for Prominent Product Placement
Sue Teller for Mountain Dew
1
Music Video Shopping
GET Interactive Ad Venture Tech
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Posh Pill-Shaped Smartphones
The Nokia Infinity Pro Concept Has an Elegant Form and Function
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Time-Specific Marketing Campaigns
Ikea’s ‘u up?’ Campaign Targets Late-Night Scrollers
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Anti-Theft Phone Cases
JOAN London Created an "Unsnatchable" Phone Case to Deter Thieves
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Pocketable Handheld Devices
'Cake' is a Case That Transforms Apple Watches into Pocketable Devices
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Surrealist Phone Cases
The Salvador Dalí x CASETiFY Collab Elevates Everyday Accessories into Art
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Analog Creativity-Inspired Installations
Moleskine Presents 'Unleash Your Genius' at BASE Milano
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Display-Equipped Item Trackers
The 'PhotoTag' Tracks Items for Up to 10 Months Per Charge
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Healthy Habit Smartphone Accessories
The 'FIKA' Smartphone Enclosure Concept Helps with Relaxation
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Gen Z Skateboarding Campaigns
Samsung UK's First Flips Spotlights the Galaxy Z Flip5
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Senior Living Innovation Hubs
The AGE-WELL Innovation Studio Highlights Age-in-Place Solutions
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Mobile Device Durability Ads
The Apple 'Trust Issues' Ad Showcases the iPhone 16 Ceramic Shield
Article Product Suggestions
BuzzFeed Teams Up with Shopsense AI to Debut Product Recommendations
Makeup Vending Machines
Irá Booth Offers On-the-Go Makeup with Style and Technology
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Art-Focused Technology Partnerships
The Samsung Art Store Spotlights a Partnership with Art Basel
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Gen-Z-Targeted Phone Spots
Samsung Spotlights the Galaxy S25 Ultra in its 'Recipe Ideas' Ad
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Space-Themed Flip Phone Sets
POP MART x Samsung Galaxy Z Flip6 Cry Me a Galaxy Dropped in Thailand
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
Second-Screen Movie Experiences
Meta's Movie Mate Technology Engages Film Viewers
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Digital Taste Profiles
The Shelf App Creates Comprehensive Media Consumption Analytics
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Miniaturized Product Art Photographs
Taysuya Tanaka Highlights MUJI Products with Small Muji
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Navigational Protein Bars
Perfect Bar Created a Bar with a GPS to Lead Shoppers to Its Product
Tech-Powered Business Solutions
Apple Business Connect Leverages the Brand's User Base
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Screen Time Reduction Apps
BePresent Gamifies Limiting Phone Usage with Daily Challenges
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
AI Video Advertisement Generators
AdCreative.ai Showcases anAI-Powered Product Videoshoot Model
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Camera Gear Product Displays
GoPro Has Announced a Significant Retail Expansion at Best Buy
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Practical Accessibility-Focused Tech Products
Lg Debuts a Suite of Accessibility-Focused Products
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Interactive Packaging Content
SmartLinks Debuts a Self-Serve Platform for Product Packaging
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Recycled Phonecase Art Installations
Casetify Creates Public Displays for Journey to Re/Birth
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Comprehensive Entertainment Apps
Bebuzee Has Expanded Its Platform by Adding Bebuzee TV
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
AI-Powered Tech Deliveries
Best Buy Unveils the New AI-Powered Delivery Service
Creativity-Focused Education Partnerships
Yaber Collaborates with the Place to Enhance Learning
Branded Custom Device Skins
APEALZ Strengthens Brand Marketing with New Offering
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Accessibility-Centered Ads
Apple's Holiday Ad Highlights Accessibility with AirPods Pro 2
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Local Event Discovery Tools
'Place To Be' Helps Find and Share Events on an Interactive Map
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Eye-Tracking Technology Functions
Apple Implements Eye-Tracking Features to Recent Products
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Gamified Productivity Apps
Get Productive Turns Phone-Free Time into a Game with Rewards
Decentralized Ad Platforms
City 17 Turns Everyday Screens Into Revenue-Generating Ad Displays
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Collaborative Product Communities
The Product City Builds Professional Credibility With Colleagues