KVVU Newsers Love McDonald's Ice Coffee
Going Like Sixty — July 24, 2008 — Marketing
References: mediabistro
So the illustration exaggerates a little. KVVU Fox in Las Vegas didn't substitute a McDonald's Iced Coffee for one of their morning news anchors, but the station is getting paid by McDonald's to have a cup of iced coffee on the desk.
Product placement has been pretty standard in television and movies for a long time, but most TV news sets have steered clear; they didn't wanted to give the impression that the news was for sale.
What happens in Vegas, stays in Vegas? This will be interesting to watch. The station management says that if a negative story about McDonald's appears on the show, the cups will disappear.
Product placement has been pretty standard in television and movies for a long time, but most TV news sets have steered clear; they didn't wanted to give the impression that the news was for sale.
What happens in Vegas, stays in Vegas? This will be interesting to watch. The station management says that if a negative story about McDonald's appears on the show, the cups will disappear.
Trend Themes
1. Product Placement in News Casts - Opportunity for brands to incorporate their products or services directly into news broadcasts, reaching a wider audience.
2. Incorporating Advertising in TV News - The integration of advertising in TV news broadcasts opens up new revenue streams for news networks while potentially blurring the line between content and advertising.
3. Balancing Ethics and Paid Sponsorship - News networks face the challenge of maintaining journalistic integrity while accepting paid sponsorships, leading to discussions on how to handle potential conflicts of interest.
Industry Implications
1. Television Broadcasting - Television networks can capitalize on product placement opportunities in news broadcasts, increasing revenue and expanding brand partnerships.
2. Advertising and Marketing - The rise of product placement in news casts presents new avenues for advertising agencies and marketers to explore innovative ways to reach audiences.
3. Journalism and Media - The incorporation of paid sponsorships in news broadcasting gives rise to discussions on journalistic ethics and the need for transparent disclosure to maintain trust with the audience.
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