References: washingtonpost & news.agendainc
Video game product placement is about to take off. Neilson suggests that the market will top off at around $75 million this year, but grow into a $1 billion market by 2010.
In a recent Washington Post article, the journalist gave a pretty good picture of what video game placement is like, "The 90th or so time you speed by the same Burger King in Rockport, it starts to dawn on you: There aren't any other types of fast food joints in this fictional, video game town."
In a recent Washington Post article, the journalist gave a pretty good picture of what video game placement is like, "The 90th or so time you speed by the same Burger King in Rockport, it starts to dawn on you: There aren't any other types of fast food joints in this fictional, video game town."
Trend Themes
1. Video Game Product Placement - The trend of placing products in video games is set to increase exponentially as the market expands rapidly, indicating a potential opportunity for companies to tap into the gaming industry.
2. Marketing Through Virtual Reality (VR) - The movement towards VR and immersive gaming experiences presents an opportunity for innovative marketers seeking to use this technology to advertise and create interactive content.
3. In-game Advertising - The increase in in-game advertising suggests an opportunity for businesses to target a captive, engaged audience effectively.
Industry Implications
1. Advertising and Marketing - As more companies invest in video game product placement and in-game advertising, the advertising and marketing industry stands to benefit.
2. Gaming Industry - The gaming industry may benefit greatly from this trend as gaming companies can seek additional revenues from product placements and advertising.
3. Fast Food Industry - The fast-food industry may be able to benefit from the growth of video game product placement as there is an opportunity to reach a young audience by placing virtual stores, products, and logos in video games.
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