Tracking Product Placement in Movies
Cecilia Biemann — October 17, 2008 — Pop Culture
References: a2591.blogspot & etre
Created by Antrepo Design Industry, these altered posters are replicas of actual movie posters which only contain the title and the list of brands with featured products placed in the film.
Until it is highlighted in such an obvious way, the amount of brands that are tied into movies largely goes unnoticed. It's astounding to see them emphasized like this. For example, I'm sure very few people realized that so many brands were integrated into 'The Bourne Ultimatum' while they were watching the movie.
Until it is highlighted in such an obvious way, the amount of brands that are tied into movies largely goes unnoticed. It's astounding to see them emphasized like this. For example, I'm sure very few people realized that so many brands were integrated into 'The Bourne Ultimatum' while they were watching the movie.
Trend Themes
1. Brand-integrated Movie Scenes - Opportunity for brands to integrate their products as part of movie scenes and storylines.
2. Interactive Movie Product Placement - Opportunity for brands to offer interactive product placements in movies, allowing movie-goers to learn more about the products featured in the film.
3. Virtual Reality Movie Ads - Opportunity for brands to create virtual reality ads or experiences that are integrated into movies, creating a more immersive experience for the viewer.
Industry Implications
1. Film Industry - Opportunity for movie studios and filmmakers to collaborate with brands and integrate their products and services into movies as an additional revenue stream.
2. Advertising Industry - Opportunity for advertising agencies to develop creative and effective strategies for integrating brands into movies and tracking the effectiveness of these placements.
3. Technology Industry - Opportunity for technology companies to develop innovative solutions for integrating virtual reality and other immersive technologies into movies for brands to showcase their products and services.
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