The top 2018 wedding trends introduced a number of bridal innovations, including everything from casual occasion dresses and bridal sneakers to convenient ways for couples to try out engagement rings with at-home services and augmented reality apps.
The 2018 royal wedding of Prince Harry and Meghan Markle greatly impacted the wedding industry this year, with many brands releasing fun commemorative products and fashion designers releasing entire bridal collections inspired by the royal wedding dress.
In a push for equality and to challenge established traditions, some start-ups have launched platforms that offer resources and support for women who want to propose, while others created inexpensive rings for proposing that allow couples to choose the perfect engagement ring at a later date together.
For more wedding trends in the year ahead, check out Trend Hunter's 2019 Trend Report.
Top 60 Wedding Trends in 2018
From AR Engagement Ring Apps to Bridal Eyewear Collections:
Laura McQuarrie — Jan 13, 2019 — Lifestyle
60
Unique Romantic Wedding Dresses
Sumarokova Atelier is a Ukrainian Family-Run Business
59
Geeky Handmade Engagement Rings
Alien Forms Jewelery Offers Sinister Star Wars Engagement Rings
58
Sustainable Summer Bridal Collections
Reformation Offers Affordable and Timeless Bridal Wear
57
Flowery Bridal Couture Runways
Reem Acra's Spring 2019 Line is the Epitome of Delicate Elegance
56
Video-Embedded Wedding Albums
Papermotion's Modern Wedding Album Replays Memorable Moments
55
Bridal Jumpsuits
Jovani Offers Unique Designs For Brides looking to express their sense of style
54
Dressed-Up Wedding Sneakers
Keds x Kate Spade New York Appeals to the Casual Bride Seeking Comfort
53
Royal Wedding Chicken Buckets
The KFC Golden Bucket Will Celebrate the Upcoming Royal Marriage
52
Fashion-Forward Wedding Cakes
'Vera Wang Pour Ladurée' Adds a Touch to High Fashion to Dessert
51
Exquisitely Refined Bridal Couture
Lela Rose Boasts a Selection of Very Elegant Wedding Dresses
50
Exquisite Fairytale Gowns
Ali Charisma Embraces Personal Sense of Elegance and Intricate Detailing
49
Delicate Ear Cuff Designs
Lietofiore's Products are Handcrafted and Boast an Elegant Aesthetic
48
Preliminary Proposal Rings
Helzberg Diamonds' 'Will You?' Ring is for Picking a Perfect Ring Later
47
Celebratory Wedding Breakfasts
Kellogg's is Hosting a Cereal-Inspired Royal Wedding Celebration
46
One-of-a-Kind Candy Dispensers
The Royal Wedding is Being Commemorated with Unique PEZ Dispensers
45
Playful Wedding Guest Books
Down in the Boondocks Boasts a Custom Engraved Tower of Blocks
44
Customized Engagement Rings
Allurigem's Personalized Engagement Rings Integrate a Pair's Initials
43
Princess-Like Bridal Gowns
The 2019 Carolina Herrera Bridal Collection Stays True to Its Roots
42
Pizza-Themed Wedding Bouquets
Villa Italian Kitchen Made a Pizza Bouquet & a Matching Boutonniere
41
Affordable Bridal Collections
The H&M Wedding Shop Offers Budget-Friendly Bridal Fashions
40
Seven-Layer Dip Wedding Cakes
Tositos Honors the Royal Wedding with a Gigantic Savory Cake
39
Hourly Venue Rental Services
Peerspace Enables Venue Bookings for Parties, Conferences and More
38
Wedding Wine-Buying Websites
Aldi Launched a Budget-Friendly Wine-Buying Service
37
Antique Wedding Tiaras
Polly McGeary's Shop Offers Vintage German Wedding Accessories
36
Fast Food Fascinators
Chili's Created Custom Fascinator Hats to Celebrate the Royal Wedding
35
Wedding-Focused Fitness Pop-Ups
Healthspan's Activation Offers Health Resources to Couples
34
Low-Key Fast Food Proposals
Marc Jacobs' Marriage Proposal is Incredibly Adorable and Laid-Back
33
Engagement Ring Security Codes
This UK Airport Has a Secret Code to Sneak Rings Through Security
32
Simplified Wedding Invitations
Zola Invites + Paper Populates a Couple's Wedding Information
31
Personalized Wedding Fragrances
The Perfume Shop's Wedding Service Helps Couples Settle on a Scent
30
Cost-Conscious Occasion Dresses
Thread Bridesmaids Offers Affordable Bridesmaid Dresses
29
Royal Wedding-Themed Cereals
Harry and Meghan's Marriage is Commemorated in a Wedding Cereal
28
Cheerful Andalusian Weddings
Bullfighting and Dancing Horses Were Part of This Spanish Wedding
27
DIY Wedding Cake Kits
Eli's Cheesecake's Tiered Cheesecake Kit Celebrates the Royal Wedding
26
$1,000 Collectible Candles
Owen Drew's Luxurious Candle Scent Pays Tribute to the Royal Wedding
25
Sleepwear-Inspired Bridal Dresses
'Sleeper' Slip Dresses Blur the Line Between Pajamas and Gowns
24
AR Engagement Ring Apps
Diamond Hedge's Jewelry Try-On App Previews Rings in Augmented Reality
23
Inclusive Affordable Bridal Wear
Rebecca Schoneveld's Collections are Elegant and Versatile
22
Classically Elegant Bridal Gowns
Jenny Packham's Haute Couture Bridal Wear is Romantic & Delicate
21
Naturalistic Bridal Shops
Le Monde's Shop Integrates Rolling Hills, Waves & Mountainous Details
20
Non-Traditional Bridal Collections
SJP by Sarah Jessica Parker Bridal Has Jumpsuits & Bodysuits
19
Cost-Conscious Bridesmaid Dresses
Birdy Grey Sells Its Affordable Bridesmaid Dresses for $99
18
Puzzle-Like Wedding Guest Books
Urban Farmhouse Tampa's Guest Book Puzzle is Playful and Unique
17
Cost-Conscious Custom Veils
Anomalie's Semi-Custom Wedding Veils Begin at $50
16
At-Home Wedding Ring Try-Ons
Jordan Jack is Simplifying Wedding Band Shopping with a New Service
15
Wedding-Themed Races
Pimm’s Spritz Wedding Dash Challenged People to Run in Full Wedding Attire
14
Experiential Retail Registries
Honeyfund and Target are Now Offering Experiential Wedding Gifts
13
Confrontational Bridal Booths
Interval House's The Broken Bride Registry Confronts Domestic Abuse
12
Romantic Avocado Stickers
Asda is Putting Stickers on Produce to Inspire Proposals
11
Cultured Engagement Rings
'Couple' Simplifies the Ring-Buying Process with Curated Designs
10
Royally Inspired Bridal Collections
Stella McCartney Bridal Takes Cues from Meghan Markle's Dress
9
Bridal Eyewear Collections
GlassesUSA.com Launched a Range of Affordable, Stylish Wedding Glasses
8
Hat-Shaped Soda Caps
SodaSteam Dressed Up Limited-Edition Bottles for the Royal Wedding
7
Wedding-Rating Sites
'Hell of a Wedding' Lets Users Anonymously Vote on Wedding Stories
6
Curated Wedding Registries
The 'Slowdance' Wedding Registry Service Offers Personalized Styling
5
Taco Chain Wedding Accessories
You Can Now Get a Hot Sauce Packet Garter and Bowtie from Taco Bell
4
Karaoke Battle Proposals
This Carpool Karaoke-Inspired Proposal is a Dating App Success Story
3
Empowering Bridal Collections
The Pnina Tornai LOVE Collection Explores Courage and Strength
2
Proposal Equality Movements
'Propose Too' Offers Resources for Women Who Want to Propose
1
Ticket-Based Wedding Registries
'VEBO Ticketing' Lets Couples Add Event Tickets to Their Registry
Related Ideas
Lunar New Year-Inspired Jewelry
Tiffany & Co. Launched the 2024 Lunar New Year Collection
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Opulent Anniversary Smartwatch Concepts
This Apple Watch X Concept by Lukas Gehrer is Industrial
Same-Day Fashion Rental Deliveries
Hurr x Deliveroo Helps Users Quickly Receive Pre-Loved Styles
Celebratory Jewelry Campaigns
David Yurman’s 2024 Holiday Campaign Features Notable Celebrities
Japan-Inspired Wearable Watch Rings
Casio and Stasto Stand Stones Present Timepiece Rings
Romantic Jewelry Brands
Stonehart Boast Stunning and Enchanting Jewelry Pieces
Non-Traditional Wedding Capsules
The Ssense Bridal 2.0 Collection Celebrates Unconventional Style
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Iconic Jewelry Cuff Designs
TIFFANY & CO. Unveils the Elsa Peretti Bone Collection
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Custom Bridal Labs
Les Aimants is the First-ever Bridal Line Powered by 3D Fitting Technologies
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Summer-Inspired High-End Jewelry
Erin Tracy Introduces the Sol Collection of Products
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
Wearable AI Smart Rings
The WIZPR RING Can Control a Smart Home Without the Need for a Remote
Affordable Designer Bridalwear
Azazie & Christian Siriano's Collection Shares Styles Under $1,200
Featherlight Titanium Smart Rings
The Oura Ring 4 Captures Improved Health Metrics
Transformative Bridal Footwear
Pashion’s Made-to-Order Styles Offer Interchangeable Components
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Bedazzled Crystalline Mobile Devices
These Samsung x Highsnobiety Products are Swarovski-Studded
Avant-Garde AR Wearables
Guild and the Fabricant Launched the Ground-Breaking 'Master Peace'
Digitally Customizable Bridesmaid Dresses
Couture Technologies and 3100 West Join Forces
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Lunar New Year-Inspired Accessories
ALEXANDER MCQUEEN Launched a Lunar New Year Accessories Line
Accessible Titanium Smart Rings
The 'Y-RING' Supports Health Monitoring, Gesture Control and More
Jewelry Retail Expansions
Mejuri Opens 40th Location at Major Canadian Shopping Center
Stunning Luxe Bridal Collections
SSENSE Debuted the Exquisite Bridal Capsule Collection
Women's Wellness Rings
Evie Ring is a Wearable Seeking FDA Clearance as a Medical Device
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
Cohesive Ecosystem Smart Rings
The Samsung Galaxy Ring Made its Debut at MWC 2024
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Wedding Guest Outfit Rentals
By Rotation and Airbnb are Reducing the Strain of Attending Weddings
Contemporary Sapphire Collections
Mejuri Reimagines Lab-Grown Gems with Sterling Silver Settings
High-End Bridal Collections
The Vivienne Westwood Bridal Couture 2024 Collection is Exquisite
Ultra-Sophisticated Bridal Collections
Self-Portrait Launches Its Striking 2024 Bridal Capsule
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Natural Diamond Campaigns
Worth the Wait by De Beers and Signet Targets Zillennial Couples
Comprehensive Bridal Resale Programs
David's Bridal Has Launched 'Adored by David's'
Contemporary Ramadan Collections
Trendyol is Celebrating Ramadan with a New 105-Piece Collection
Hidden Gardens-Inspired Dress Collections
Azazie Debuts Its Latest Capsule Called Secret Garden
Football Match Weddings
Snickers' Own Goal Competition Awarded One Lucky Football-Loving Couple
Luxe Tennis-Inspired Jewelry
Zales and Prince Collaborate on Diamond-Studded Tennis Accessories
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Wedding Fashion Pop-Ups
The Shein Love Chapel Officiates Couples' Commitment Ceremonies
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Exclusive Sparkling Chunky Rings
Seb Brown Presents a New Series of Boldly Designed Rings
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Unique Wedding Pop-Up Events
Pearle Weddings is Hosting an Event in Late August in Toronto
Eye-Catching Modern Tennis Collections
Year of Ours Has Debuted Its Annual Year Tennis Collection
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Lunar New Year-Inspired Jewelry
Jane Win is Set to Launch the Year of the Dragon Pendant
Athlete-Collaborative Wedding Ring Designs
Ring Bear and Austin Riley Join on a Line of Rings
High-Fashion Press-On Nails
Prabal Gurung x KISS Brings Runway Style to Everyday Looks
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
One-Stop Wedding Shops
The A&F Wedding Shop Fulfils the Fashion Needs of Brides, Guests & More
Lifestyle Brand Jewelry Ranges
Laura Ashley Jewelry Includes a 60-Piece Collection
Actor-Supported High Jewelry Campaigns
BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn
Sustainable High-Quality Jewelry
Erin Tracy Bridal and Fine Jewelery is Perfect for the Holidays
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Proposal Ring Box Puzzles
LEGO Introduces a Ring Box Set to Fit a Ring Inside
Glamorous Maximalist Couture
Valentino Haute Couture Fall Winter 2023/2024 Had Big Accessories
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Frilly Feminine Bridal Collections
Hai’s Bridal Collection is the First for the London Label
Premium Lab-Grown Diamond Rings
CaratBee Positions Itself as a Leader in Ethical Luxury Jewelry
Modern Regency Wedding Stationery
Bridgerton x The Knot Helps Couples Regally Announce Their Union
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Inclusive Bridal Gown Capsules
Studio Levana Unveiled its Feather Kissed Collection
Elegant Fall-Centric Fashion Capsules
16Arlington Unveils the Minimal Wake Collection for FW23
Little White Bridal Dresses
David's Bridal Has Launched 'The 8 Dress Edit' Collection
Bridal Loyalty Incentives
David's Bridal Launches a New Loyalty Program
Gemstone-Inspired Jewelry Collections
Ritani Expands with the Inclusion of a New Line of Gemstones
Sophisticated Bridal Collections
Bella Belle Introoduces the Champagne Era Footwear Collection
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
NFL-Themed Jewelry Collaboration
BaubleBar and WEAR by Erin Andrews Announce Exclusive Collection
Inaugural Bridal Shapewear Collections
David's Bridal Introduces the Shapewear DB Studio
Jewelry Rewards Initiatives
Mejuri Launches a New App and Loyalty Program Called Mejuri+
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Efficient Made-To-Order Wedding Services
Revelry Boasts Stunning Made-To-Order Dresses
Coffin-Shaped Engagement Rings
StarlandUS Makes Uniquely Shaped Gems for Younger Generations
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Artful Wedding Stationery
The Minted x The Met Wedding Collection Makes Masterpieces Customizable
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
AI-Powered Speech Writing Tools
Bridesmaid for Hire Launches a Tool, Targeted at the Maid of Honor
Accessible Occasion Jewelry
Kleinfeld is Dropping a Fashion Jewelry Line on Amazon
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Automobile-Inspired Wedding Bands
U-Treasure Presents New Wedding Bands Inspired by Honda
Engagement Ring Footwear Charms
Jessica Flinn Fine Jewellery Created a £1,790 Charm to Adorn Shoes
Wedding Budgeting Tools
The Knot Budget Advisor Helps Couples Make Realistic Estimates
Diamond Jewelry Holiday Campaigns
Ritani Has Launched a National Television Campaign
Empowering Pavé Jewelry
Venus Williams and Reinstein Ross Created the Diamond Match Collection
Digital Wedding Platforms
Lovebird Fuses the Convenience of Digital with the Beauty of Print
2D/3D Wedding Design Tools
Planner 5D Empowers DIY Wedding Planning with Intuitive Design Tools
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Newlywed Pancake Giveaways
First Watch Offers Wedding (Pan)cakes in a New and Fun Promotion
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Spring-Ready Luxurious Formal Menswear
Louis Vuitton Presents its Formal Men's Range for SS24
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Bridal Nail Polish Ranges
The Lights Lacquer Something Borrowed Bridal Nail Collection is Elegant
Wedding-Themed Care Products
Bath and Body Works' Wedding Collection is in Celebration of Nuptials
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Wedding Shopping Experience Partnerships
Bella Bridesmaids Partners with Something Borrowed Blooms
Modern High-Fashion Dresses
Terani Couture Launches the New Spring 2024 Fashion Collection
Fashion-Forward Bridal Party Apparel
Park & Fifth's 'Un-bridesmaid Collection' Embodies Elegance
Ethical Lab-Grown Diamond Rings
CaratBee Unveils its Gen Z-Focused Lab-Grown Diamond Collection
Elegantly Modern Bridal Collections
Essense of Australia Has Introduced a New Bridal Collection
Luxury Bridal Rental Platforms
P.S. Bridal Rental Lets Brides Rent Out Their Own Wedding Dresses
Sentimental Tarnish-Proof Jewelry
Katie Loxton's Jewelry Collection Arrives with Gold Plating
Meaningful Jewelry Gifts
Bluboho X Fashionista Introduce a Timeless Gift for Your Future Self
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Lab-Grown Traditional Jewelry
Pandora Releases the Affordable Lab-Grown Diamonds Collection
Personalized Mixed-Cut Rings
Austen & Blake Launch a New Engagement Ring Collection
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Seamless Wedding Planners
The Nook Theory Wedding Planner Makes Wedding Planning Fun & Easy
Wedding Day Emergency Kits
The Stylish Bride Aims to Alleviate Wedding Day Anxieties with This Kit
Curated Wedding Marketplaces
Minted Weddings Marketplace is a Destination for Decor, Gifts & More
Wedding Speech Generators
Wedding Speech Studio Prepares AI Speeches for Any Wedding Role
Iconically Located Wedding Pop-Ups
Couples Can Wed in Times Square This Valentine's Day