Kleinfeld is Dropping a Fashion Jewelry Line on Amazon
Laura McQuarrie — July 17, 2023 — Fashion
People travel from far and wide to experience Kleinfeld, the iconic New York City wedding dress boutique, and now, the brand is introducing its first fashion jewelry line on Amazon. This accessible jewelry collection offers up memorable styles for special occasions, as well as everyday wear, and with this product line, the famous brand is going beyond bridal and reaching more customers than before.
This fashion jewelry line was made possible in partnership with Centric Brands and it includes seven collections: Flawless, Keepsakes, Social Butterfly, Wordplay, Say Yes, Crystals and Love Notes. More than 80 products are available in the Kleinfeld fashion jewelry line, with prices ranging from $35 to $295. With prices and styles to suit all kinds of customers, this collection will add meaning to daily life and special memories.
This fashion jewelry line was made possible in partnership with Centric Brands and it includes seven collections: Flawless, Keepsakes, Social Butterfly, Wordplay, Say Yes, Crystals and Love Notes. More than 80 products are available in the Kleinfeld fashion jewelry line, with prices ranging from $35 to $295. With prices and styles to suit all kinds of customers, this collection will add meaning to daily life and special memories.
Trend Themes
1. Online Fashion Jewelry - The introduction of Kleinfeld's fashion jewelry line on Amazon represents a trend of established brands expanding into the online space to reach a wider customer base.
2. Affordable Luxury Accessories - Kleinfeld's accessible jewelry collection taps into the trend of offering high-quality, stylish accessories at affordable price points, making luxury more accessible to a wider audience.
3. Bridal-inspired Fashion - The inclusion of bridal-inspired collections in Kleinfeld's fashion jewelry line reflects a trend of incorporating wedding aesthetics into everyday fashion, allowing consumers to celebrate special occasions in style.
Industry Implications
1. Retail - The introduction of Kleinfeld's fashion jewelry line on Amazon is an opportunity for retailers to leverage online platforms to expand their product offerings and reach a larger customer base.
2. Fashion and Apparel - The rise of online fashion jewelry presents an opportunity for the fashion and apparel industry to tap into new revenue streams by collaborating with established brands or launching their own accessory lines.
3. Wedding and Event Planning - The availability of bridal-inspired fashion jewelry opens up new opportunities for wedding and event planners to offer coordinated accessories to their clients, enhancing the overall look and feel of special occasions.
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