'Propose Too' Offers Resources for Women Who Want to Propose
Laura McQuarrie — October 17, 2018 — Lifestyle
References: yourengagement101 & prnewswire
Engagement 101, a platform devoted to sharing all things engagement-related, recently launched 'Propose Too' as a new movement that asks questions like "Why, in 2018, are straight men still expected to be the ones to propose? Why not propose to each other like many same-sex couples do?" With Propose Too, Engagement 101 is starting conversations and challenging societal norms by inspiring women to propose first and propose back.
As Engagement 101 Founder Severine Ferrari says, "Our female audience continuously expresses to us how frustrated they are to be dependent on the boyfriend deciding the timing of the proposal. I thought that it was time to tip the scales towards women's empowerment in committed straight relationships." On the engagement platform, women can now find resources like quizzes, guides, articles and more.
While it is custom for women to wear an engagement ring, men do not generally put on a ring until their wedding day. To address this, Ferrari and jewelry designer Chris Ploof created a dog tag "proposal pendant" with a diamond.
As Engagement 101 Founder Severine Ferrari says, "Our female audience continuously expresses to us how frustrated they are to be dependent on the boyfriend deciding the timing of the proposal. I thought that it was time to tip the scales towards women's empowerment in committed straight relationships." On the engagement platform, women can now find resources like quizzes, guides, articles and more.
While it is custom for women to wear an engagement ring, men do not generally put on a ring until their wedding day. To address this, Ferrari and jewelry designer Chris Ploof created a dog tag "proposal pendant" with a diamond.
Trend Themes
1. Changing Gender Roles - The 'Propose Too' movement challenges traditional gender roles by encouraging women to take the lead in proposing.
2. Empowering Women - The movement aims to empower women in committed straight relationships by giving them the resources and support to propose.
3. Inclusive Engagement - By highlighting same-sex couples who propose to each other, 'Propose Too' promotes inclusivity and diversity in engagement traditions.
Industry Implications
1. Wedding and Engagement Industry - The wedding and engagement industry can tap into the trend by offering products and services that cater to women who want to propose.
2. Gender Equality Advocacy - Organizations focused on gender equality advocacy can support the 'Propose Too' movement and promote inclusive engagement practices.
3. Jewelry Design - Jewelry designers can find innovation opportunities by creating gender-neutral engagement jewelry options, such as the proposed dog tag 'proposal pendant'.
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